Pictured are Sohan Choudhury of Flint, Garrett Smiley of Sora Schools, Sarah Hamer of RetailReady, and Bruno Geoly  of Lumindt.

Forbes 30 Under 30 list featured eight CREATE-X founders. Pictured are Sohan Choudhury of Flint, Garrett Smiley of Sora Schools, Sarah Hamer of RetailReady, and Bruno Geoly of Lumindt.

CREATE-X is celebrating the eight CREATE-X entrepreneurs included on the recent Forbes 30 Under 30 list. They include founders Sohan Choudhury of Flint, Garrett Smiley of Sora Schools, Sarah Hamer of RetailReady, Bruno Geoly and Mia Rath of Lumindt, Rishabh Kewalramani of BackBar, Safir Monroe of UnDelay, and Tamara Zubatiy of Barometer

Forbes 30 Under 30 is a yearly list of notable young people in art, entertainment, healthcare, science, and more. CREATE-X has had founders on this list 11 times since 2017. Read about how some of the 2025 honorees got their start — and their advice for other aspiring entrepreneurs.

 

Sohan Choudhury: Flint

The Beginning

“I decided to start Flint because I was passionate about education as a space, and I felt that there's a lot more that could be done with AI in education. When we started the company in May 2023, the perspective of a lot of schools and teachers on AI was very negative because they were looking at how students were using it to cheat. As technologists, my co-founder and I asked, ‘Is there something more we can do to change this narrative and perspective?’ We started building tools for teachers and students and partnering with schools.” 

The CREATE-X Experience

CREATE-X gave me the first avenue to work on my own thing. When I was a first-year or sophomore in college, I didn't know that was possible. I thought once I graduate I'll maybe get an engineering job and just do that. But CREATE-X changed that story for me by giving me another path. As I went down that path with my first company, the advisors we had through CREATE-X were incredibly helpful to us.”

The Outlook

“Day to day, a lot of the work we do is pretty unglamorous. We’re dealing with bugs that our customers are facing, or we’re cold emailing people. It's easy to get lost in the weeds. The Forbes announcement was a great way for us to reflect on what we've done so far. It's such a team effort, so it was validating to get recognition on a broader level for the work we're doing.”

Advice for Success

“If you can code or are interested in coding, pull on that thread. If you can build your own prototypes, which is becoming easy to do nowadays with AI, it will help you get further with your ideas. The second piece of advice is to take your idea and try to convince someone to pay for it. Even if you have a tool that will save your peers time with studying, build something basic for it, but then ask them to pay you five bucks. People speak with their money. There were times at Flint where we had a lot of positive feedback, and then we asked people to pay, and all of the constructive feedback came out.”

 

Garrett Smiley: Sora Schools

The Beginning

“I was a military brat, so I moved around to a lot of different schools and experienced a bunch of different styles of learning. I went to school in the early 2010s, right when laptops were entering the classroom. We had YouTube, Khan Academy, Coursera, and all these things hit the mainstream. Because of my background, education was a very active question in my life. I saw how these tools completely supercharged my learning and changed the relationship between student and teacher and the dynamics of the classroom.”

The CREATE-X Experience

“CREATE-X asked us to think about large systemic problems we were passionate about. That pushed me to think seriously about how I could help solve a problem in this space. It was helpful to put into practice many of the startup lessons that I'd been studying forever, and it was great to have a community of founders before anyone believed in us.”

The Outlook

“I'm inspired by Forbes’ emphasis on education, so to be recognized in that context was extra special. We’re in 46 states and 16 countries, so it's great to see the breadth that Sora has accomplished. We're bringing this style of education to different communities that, in many cases, have never considered something like this before. Seeing our students accepted into places like Harvard, Georgia Tech, and other elite institutions shows families that you can have a transformative education like Sora and still go to those schools if it makes sense.“

Advice for Success

Use your free time in school to try the things you're thinking about. Sora was an idea I thought I would circle back to when I was 30 or 40 and had money and credibility. But I was shocked by how open people were to listening to a young person with a few resonating ideas. There's no qualification or age requirement to provide value and improve people's lives.”

 

Sarah Hamer: RetailReady

The Beginning

“I met my co-founder, Elle, while we were working at a company called Stord, which is also an Atlanta-based startup. Elle and I were put on a project going to a warehouse every week for six months. We saw some gaps in supply chain software and decided to solve them since nothing was on the market. So I applied to Y Combinator and got in, and now we’re here.”

The CREATE-X Experience

“CREATE-X was my first foray into starting a business. It gave me confidence, and I learned a lot of lessons with my first business. I think I would've made a lot of mistakes starting a business now if I hadn't had that experience in college. For example, knowing how important user interviews are, how you’ll probably fail here and there, start small, then scale — the principles you take for granted that CREATE-X taught.”

The Outlook

“I started at Microsoft right out of Georgia Tech and was there for a year and a half. It was a very stable, well-paying job. I followed my gut to leave and join a startup called Stord and then followed it again to leave and start RetailReady. Quitting your stable day-to-day job takes a lot, and I’m proud I took the chance. We’ve grown fast, and it’s a huge honor to be included on the Forbes 30 Under 30 list in the first year of being in business. We’re really happy about it.” 

Advice for Success

“When you can, take the chance and do it. Even if you’re not sure, always believe you’ll win. A lot of it is mental fitness, believing what your gut is telling you. There will be times when you’ll say, ‘This probably isn’t the right move to make.’ Listen to that.”

 

Bruno Geoly: Lumindt

The Beginning

“An inflection point for me was the summer of 2021. I was working at SpaceX, and at the same time, my friends and I had started this Web3 crypto company dealing with NFTs. And I was like, I can mix these two things together to do something cool, something important. The idea of what Lumindt is wasn't even a sparkle in my eye at that time. But I knew I wanted something of my own, doing these two things I enjoy — entrepreneurship and high-level engineering. And that's what I did.”

The CREATE-X Experience

“CREATE X was a way for me and my co-founder to stay accountable for our work. When you have an idea you want to turn into a business, it’s hard to stay on yourself to do that. CREATE-X was a good way for us to always have a thing to go to and ideate what we’re working on. And there was a little bit of competition. You see all of these other people making progress, and it’s good inspiration and a motivator to continue working.”

The Outlook

“My co-founder and I were very appreciative of being included on the Forbes 30 Under 30 list. Looking back on what I wanted to do in college, I just loved building stuff. And to have this small team of people, and we’re able to build what we want, and there's cohesion and camaraderie, I'm very happy with that. It's fun to go to work every day and work with the people I do. And not only that, we now have a business that impacts the world.”

Advice for Success

“If you want to be an entrepreneur, that's a skill set like anything else. If you want to get better at karate, you practice karate. If you want to be a better entrepreneur, you have to practice entrepreneurship. You'll learn a lot about yourself — what problems you like to solve and what problems you need help solving.”

 

Want to Build Your Own Startup?

Georgia Tech students, faculty, researchers, and alumni interested in developing their own startups are encouraged to apply to CREATE-X's Startup Launch, which provides $5,000 in optional seed funding and $150,000 in in-kind services, mentorship, entrepreneurial workshops, networking events, and resources to help build and scale startups. The program culminates in Demo Day, where teams present their startups to potential investors. The deadline to apply for Startup Launch is Monday, March 17. Spots are limited. Apply now.

 

News Contact

Article by Alyson Key

CREATE-X Contact:

Breanna Durham 
Marketing Strategist
 

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Bradford “Brad” Greer (bottom) and Kevin Ge (top), both 2023 graduates from the George W. Woodruff School of Mechanical Engineering, and founders of CADMUS Health Analytics. Left, Greer loading a stretcher after dropping a patient off.

Bradford “Brad” Greer (bottom) and Kevin Ge (top), both 2023 graduates from the George W. Woodruff School of Mechanical Engineering, and founders of CADMUS Health Analytics. Left, Greer loading a stretcher after dropping a patient off.

Bradford “Brad” Greer (bottom) and Kevin Ge (top), both 2023 graduates from the George W. Woodruff School of Mechanical Engineering, have taken their startup, CADMUS Health Analytics, from a classroom project to a promising health tech company. In 2023, CADMUS was accepted into the CREATE-X Startup Launch program. Over the 12-week accelerator, CADMUS made significant strides, and program mentors provided expert guidance, helping the team focus their direction based on real-world needs. Their partnership with Northeast Georgia Health System (NGHS) was a direct result of connections made at Startup Launch’s Demo Day.

How did you first hear about CREATE-X?

We did the CREATE-X Capstone with an initial team of seven people, later transitioning to Startup Launch in the summer. Capstone required a hardware product, but for several reasons, we pivoted to software. By that point, we already had a grasp on the problem that we were working on but didn't have the resources to start working on a large hardware product.

Why did you decide to pursue your startup?

One of our close buddies was an emergency medical technician (EMT), and we also had family connections to EMTs. When we were doing our customer interviews, we found out that Emergency Medical Services (EMS) had multiple problems that we thought we'd like to work on and that were more accessible than the broader medical technology industry. 

What was Startup Launch like for you?

Startup Launch seemed to transition pretty seamlessly from the Capstone course. We came to understand our customer base and technical development better, and the program also led us through the process of starting and running a company. I found it very interesting and learned a whole lot.

What was the most difficult challenge in Startup Launch?

Definitely customer interviews. We spent a lot of time on that in the Startup Launch classes. It's a difficult thing to have a good takeaway from a customer interview without getting the conversation confused and being misled. We didn't mention the product, or we tried to wait as long as possible before mentioning the product, so as to not bias or elicit general, positive messaging from interviewees. 

We're working in EMS, and the products we are building affect healthcare. EMS is a little informal and a little rough around the edges. Many times, people don't want to admit how bad their practices are, which can easily lead to us collecting bad data. 

What affected you the most from Startup Launch?

The resources at our fingertips. When we were running around, it was nice to be able to consult with our mentor. It's great having someone around with the know-how and who's been through it themselves. I revisit concepts a lot.

How did the partnership with NGHS come about?

During Demo Day, we met a Georgia state representative. He put us in touch with NGHS. They were looking for companies to work with through their venture arm, Northeast Georgia Health Ventures(NGHV), so we pitched our product to them. They liked it, and then we spent a long time banging out the details. We worked with John Lanza, who's a friend of CREATE-X. He helped us find a corporate lawyer to read over the stuff we were signing. It took a little back and forth to get everything in place, but in September of last year, we finally kicked it off.

What’s the partnership like?

We provide them a license to our product, have weekly meetings where experts give feedback on the performance of the system, and then we make incremental changes to align the product with customer needs. 

While we're in this developmental phase, we're kind of keeping it under wraps until we make sure it’s fully ready. Our focus is primarily on emergent capabilities that NGHS and other EMS agencies are really looking for. Right now, the pilot is set to be a year long, so we're aiming to be ready for a full rollout by the end of the year. 

How did you pivot into this other avenue for your product?

EMS does not have many resources. That makes it not a popular space as far as applying emerging technologies. There's only competition in this very one specific vein, which is this central type of software that we plug into, so we're not competing directly with anyone.

EMS agencies, EMTs, and paramedics - the care that they give has to be enabled by a medical doctor. There has to be a doctor linked to the practices that they engage in and the procedures that they do. With the product that we're making now, we want to provide a low-cost, plug-and-play product that'll do everything they need it to do to enable the improvement of patient care. 

How are you supporting yourself during this period? 

I was paying myself last year, but we're out of money for that, so we're not currently paying for any labor. It's all equity now, but our burn rate outside of that is very low. The revenue we have now easily covers the cost of operating our system. I'm also working part-time as an EMT now. This helps cover my own costs while also deepening my understanding of the problems we are working on.

How are you balancing your work?

It's hard to balance. There's always stuff to do. I just do what I can, and the pace of development is good enough for the pilot. Every week, and then every month, Kevin and I sit down and analyze the rate at which we're working and developing. Then we project out. We're confident that we're developing at a rate that'll have us in a good spot by September when the pilot ends.

What’s a short-term goal for your startup?

Kevin and I are trying to reach back out and see if there's anyone interested in joining and playing a major role. The timing would be such that they start working a little bit after the spring semester ends. I think most Georgia Tech students would meet the role requirements, but generally, JavaScript and Node experience as well as a diverse background would be good.

Where do you want your startup to be in the next five years?

I want to have a very well-designed system. Despite all the vectors I’m talking about for our products, everything should be part of the same system in place at EMS agencies anywhere. I just want it to be a resource that EMS can use broadly.

Another issue in EMS is standards. Even the standards that are in place now aren’t broadly accessible. I think that these new AI tools can do a lot to bridge the lack of understanding of documentation, measures, and standards and make all of that more accessible for the layperson.

What advice would you give students interested in entrepreneurship?

Make sure the idea that you're working on, and the business model, is something you enjoy outside of its immediate viability. I think that's really what's helped me persevere. It's my enjoyment of the project that's allowed me to continue and be motivated. So, start there and then work your way forward.

Are there any books, podcasts, or resources you would recommend to budding entrepreneurs?

 I’d recommend Influence to prepare for marketing. I have no background in marketing at all. Influence is a nice science-based primer for marketing.

 I reread How to Win Friends and Influence People. I am not sure how well I'm implementing the concepts day-to-day, but I think most of the main points of that book are solid.

I also read The Mom Test. It's a good reference, a short text on customer interviews.

 

Want to build your own startup?

Georgia Tech students, faculty, researchers, and alumni interested in developing their own startups are encouraged to apply to CREATE-X's Startup Launch, which provides $5,000 in optional seed funding and $150,000 in in-kind services, mentorship, entrepreneurial workshops, networking events, and resources to help build and scale startups. The program culminates in Demo Day, where teams present their startups to potential investors. The deadline to apply for Startup Launch is Monday, March 17. Spots are limited. Apply now.

News Contact

Breanna Durham

Marketing Strategist

Image of CREATE-X Founders in the Startup Launch program, showing their products, meeting guests of Demo Day, and networking

Image of CREATE-X Founders in the Startup Launch program, showing their products, meeting guests of Demo Day, and networking

As CREATE-X enters 2025, the program is more committed than ever to helping students build the future they envision. Through workshops, courses, mentorship, and support, CREATE-X provides a low-risk environment where students can tackle real-world problems and develop solutions.

So far, we have helped launch more than 650 startups by founders from over 38 majors, seen eight founders featured in the Forbes 30 Under 30 Atlanta listing this year, and generated a total portfolio valuation of over $2.4 billion. 

Startup Launch, our 12-week summer startup accelerator, continues to be a cornerstone of student entrepreneurship at Georgia Tech, and the program is expanding to accommodate additional teams. Students are encouraged to apply and can even use course projects for their startups. Teams can be in any stage of development and must have at least one Georgia Tech faculty member, alumnus, or current student. Solopreneurs are also accepted. Apply to this summer’s Startup Launch by Monday, March 17.

Benefits of Startup Launch

  • Education and Mentorship: Learn from experienced entrepreneurs and business experts.
  • Financial Support: Receive $5,000 in optional seed funding and $150,000 of in-kind services like legal counsel and accounting.
  • Networking Opportunities: Access a rich entrepreneurial network that will last a lifetime.
  • Time in Front of Investors: Participate in Demo Day, Tech’s premier startup showcase, which attracts over 1,500 attendees annually, including investors, business and government leaders, field experts, and potential customers.
  • Hands-On Experience: Fully immerse yourself in the startup process and intern for yourself.
  • Skill Development: Build skills and confidence that will benefit you in any career path.

Rahul Saxena, director of CREATE-X, encouraged students not to feel like they have to be 100% ready before applying.

“We have seen classroom projects and hackathon teams move on to build very successful startups, even though they weren't originally thinking about it,” he said. “Students should apply for Launch to explore the possibility of it with whatever project they are doing now. You never know what could come of it.”

CREATE-X uses rolling admissions, so apply to Startup Launch today to increase your chances of acceptance. CREATE-X believes in producing quickly, failing fast, and iterating again. The team offers feedback to all applicants and encourages them to submit, even if they’re not entirely sure about their application. A previous info session on Startup Launch and a Startup Launch sample application are available to help students prepare. Attend CREATE-X events to get insights into entrepreneurship, workshop business ideas, find teammates, and prepare your Startup Launch applications. For additional questions, email create-x@groups.gatech.edu.

News Contact

Breanna Durham

Marketing Strategist

AMPF

AMPF facility

When Air Force veteran Michael Trigger began looking for a new career in 2022, he became fascinated by artificial intelligence (AI). Trigger, who left the military in 1989 and then worked in telecommunications, corrections, and professional trucking, learned about an AI-enhanced robotics manufacturing program at the VECTR Center. This training facility in Warner Robins, Georgia, helps veterans transition into new careers. In 2024, he enrolled and learned how to program and operate robots.

As part of the class, Trigger made several trips to the Georgia Tech Manufacturing Institute (GTMI). When the faculty asked if anyone wanted an internship, Trigger raised his hand. 

“Coming to Georgia Tech allowed me to clarify what I wanted to do,” he said. “I’ve always been in service-based jobs, but I was interested in additive manufacturing,” or 3D printing.

For five months every weekday, Trigger drove from his home in Macon to Georgia Tech’s campus for his internship. The paid internship took place at Tech’s Advanced Manufacturing Pilot Facility (AMPF). This 20,000-square-foot, reconfigurable facility serves as the research and development arm of GTMI, functioning as a teaching laboratory, technology test bed, and workforce development space for manufacturing innovations.

During his time there, Trigger focused on computer-aided manufacturing and met with faculty and students to learn about their research. The internship wasn’t convenient, but it was worth it. 

“From our campus visits, I understood the mission of AMPF, so the fact they offered me this opportunity was huge for me,” he said. “The internship had a big impact on my life in terms of the technical and soft skills I gained.”

Building the Workforce

Launching new careers is just one of AMPF’s goals in testing new manufacturing and growing the future U.S. workforce. Since 2022, AMPF has improved the manufacturing process at all parts of the talent pipeline — from giving corporate researchers space to test and adopt AI automation technologies to training and upskilling their employees. Collectively, GTMI and AMPF’s efforts have led to a stronger, bigger network of manufacturers that other companies and the U.S. government can rely on. 

“We are going to need to manufacture more in the U.S. — from computer chips to cars — so we want to create jobs and fill them,” said Tom Kurfess, GTMI’s executive director. “We need more people working in the manufacturing sector, and we've got to make these jobs better and make people more efficient in them.” 

AI is one way to boost efficiency, but artificial intelligence won’t cut humans out of the process entirely. Rather, people will be integral to monitoring the systems and advancing them. As AI becomes more widely adopted, a college degree won’t necessarily be required to work in the AI field.

“Our workforce is going to need the next generation of employees to be amenable to retraining as the technology updates,” said Aaron Stebner, a co-director of the Georgia Artificial Intelligence Manufacturing program (AIM). A statewide program, Georgia AIM helps fund AMPF and sponsored Trigger’s internship. “Education is going to be more of a lifelong learning process, and Georgia Tech can be at the forefront of that.”

While GTMI already integrates AI into many processes, it remains committed to staying ahead of the curve with the latest technologies that could boost manufacturing. The facility is in the process of an expansion that will nearly triple its size and make AMPF the leading facility for demonstrating what a hyperconnected and AI-driven manufacturing enterprise looks like. This will enable GTMI to build and sustain these educational pipelines, which is key to its work.

“We’re developing the workforce for the future, not of the future,” explained Donna Ennis, a co-director of Georgia AIM. “It’s AI today, but it could be something else five years from now. We are focused on creating a highly skilled, resilient workforce.”

Part of Georgia AIM’s role is creating the pipelines that people like Trigger can follow. From bringing a mobile lab to technical colleges to hosting robotics competitions at schools, these efforts span the state of Georgia and touch populations from “K to gray.” 

“Kids don’t say they want to be a manufacturer when they grow up, but that’s because they don’t know it’s a viable career path,” Ennis said. “We’re making manufacturing cool again.”

Creating Corporate Connection

To create these job opportunities, GTMI is also partnering with corporations. Companies can join a consortium to access the AMPF research facilities and collaborate with researchers. Any size or type of company can take advantage of AMPF facilities — from corporations including AT&T and Siemens to small startups like Alegna, which licenses and commercializes Navy research.

“The ability to manufacture domestically is critical, not only for national security purposes, but also to keep the U.S. economically competitive,” said Steven Ferguson, a principal research scientist and executive director for the GT Manufacturing 4.0 Consortium. “Having the AMPF puts Georgia Tech within the innovation epicenter for these areas and will help us reshore manufacturing.”

The benefit of such an arrangement is twofold. Companies can work with the newest manufacturing technologies and make their own advances, and Georgia Tech builds a network of manufacturers across the state and world that students can work with. For example, AT&T uses the AMPF to test sensors for expanding personal 5G networks, and George W. Woodruff School of Mechanical Engineering Professor Carolyn Seepersad has Ph.D. students funded by a Siemens partnership through AMPF.

Trigger was able to connect and collaborate with some of these corporations and researchers during his internship. “I told them about my interest in machine learning because I wanted to see how they were integrating machine learning into their research projects,” he said. “All of them invited me to come by to observe and be part of the research.”

Starting a New Path

Because of his research collaborations during his AMPF internship, Trigger now has a new focus. “The internship clarified for me that AI is where everybody is going,” he explained. He wants to be at the forefront of AI manufacturing and hopes to pursue a certificate in machine learning next.

While he knows he still has much to learn, AMPF gave Trigger a foot in the door and confidence about the future. He — and other veterans like him — will help build the workforce that propels America forward in manufacturing.

News Contact

Tess Malone, Senior Research Writer/Editor

tess.malone@gatech.edu

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Image of a notebook and lightbulb. The notebook reads "CRAETE-X Tips"

Image of a notebook and lightbulb. The notebook reads "CRAETE-X Tips"

Pursuing entrepreneurship is an exciting and rewarding experience. You have the power to solve real-world problems and make an impact. Here are six things you can do to begin your entrepreneurial journey.

1. Identify a Problem You’re Interested in Solving

We often gravitate toward familiar problems, but it's crucial to explore beyond our immediate surroundings. Take the time to venture off campus and learn about problems faced by small businesses, corporations, and communities. Engaging with diverse groups will help you uncover unique challenges that you might not have considered. We accept startups in a variety of industries, from fashion to healthcare.

2. Understand the Problem Before Creating a Solution

It's tempting to rush into building a solution once you've identified a problem. However, it's essential to thoroughly understand the problem first. Before you start building, conduct at least 10 – 20 customer discovery interviews. This will give you valuable insights into the problem you're solving and help you validate your business thesis.

3. Start With Your Business Thesis

Formulate a clear business thesis: "X will buy Y because of Z." Here, X represents your target customer, Y is your product, and Z is the reason they will purchase it. As you engage with potential customers, refine your hypothesis based on their feedback. This iterative process will help you develop a product that meets real needs.

4. Build a Version 1 of Your Product

This is easier than it sounds and can be very low-tech to start. Concentrate on developing the core functionality of your product that addresses the primary pain point for your users. This unlocks user insights that can help you know if and where to pivot your solution.

5. Think About Your Business Model

While you don't need to have a concrete business model from the start, it's beneficial to brainstorm potential models. Consider how your product could generate revenue and sustain itself. Your business model can evolve as you gain more insights and experience.

6. Put in the Time

Launching a startup requires a significant time commitment and focus. You can create real momentum when you can dedicate consistent time.

 

Looking for more support on your entrepreneurial journey? Be sure to check out Startup Launch, a 12-week accelerator that helps you move from idea/prototype to your first customer. You have access to expert mentors, exclusive founder-focused workshops, vendor discounts, and $5,000 in seed funding. 

The application deadline is Monday, March 17, for the summer cohort. 

A previous info session on Startup Launch and a Startup Launch sample application are available to help students prepare. Attend CREATE-X events to get insights into entrepreneurship, workshop business ideas, find teammates, and prepare your Startup Launch applications. For additional questions, email create-x@groups.gatech.edu.

News Contact

Breanna Durham 

Marketing Strategist

Poster featuring S.K. Sharma, former Chief Analytics and AI Officer at Universal Music Group, promoting the Deep Startups event on January 30 at 7 p.m. in Marcus Nano Rooms 1116-1118. The event, hosted by CREATE-X, will discuss developing startups using AI, data science, and strategic analytics within the music industry

Pictured S.K. Sharma Deep Startups Poster, with headshot and the following: S.K. Sharma, Former Chief Analytics and AI Officer at Universal Music Group, Deep Startups, Jan. 30, 7p.m. Marcus Nano 1116-1118, Join CREATE-X for a discussion on developing startups with AI, data science, and strategic analytics, from a music business lens.

CREATE-X is set to host its next Deep Startups panel event on Thursday, Jan. 30, at 7 p.m. in the Marcus Nanotechnology Building Rooms 1116– 1118. The event will feature S.K. Sharma — former chief analytics and AI officer at Universal Music Group — and an expert in AI, data science, and strategic analytics. During Deep Startups, Sharma will dive into startup development within the context of the music business industry. Seating is limited. Students can register for Deep Startups on Engage. Faculty, staff, and the general public can register for Deep Startups on Eventbrite

Deep Startups is a series that brings together knowledgeable entrepreneurs and Startup Launch alumni from various business sectors to discuss their experiences forming companies that address significant, contemporary challenges. Attendees spend an informative evening discovering the intersection of technology and entrepreneurship.

From 2016 until recently, S.K. Sharma led a global team of Ph.D. data scientists, engineers, and strategists at Universal Music Group (UMG) to develop innovative and scalable solutions that drive real-time market insights and audience engagement. His leadership has been instrumental in creating differentiated intellectual property and market-leading capabilities in AI, machine learning, and prescriptive analytics, earning him multiple patents in marketing analytics.

Sharma's academic background includes a Ph.D. in chemical physics and physical chemistry from Caltech. His research has been published in numerous peer-reviewed journals, and he has held concurrent roles in academia and industry, including senior research scientist at Caltech's Beckman Institute. His corporate career includes significant positions such as vice president at Lehman Brothers, executive director at UBS, and vice president and partner at Mitchell Madison Group, where he advised global private equity funds and venture capital managers.

In addition to his role at UMG, Sharma is an entrepreneur in residence at UC San Diego's Office of Innovation and Commercialization, where he supports pioneering advancements in science and engineering. He is also an investor at Provisio Medical, a company revolutionizing endovascular procedures with its Sonic Lumen Tomography technology.

Sharma's contributions to the field of AI and analytics have been widely recognized. He was awarded Billboard magazine's 40 Under 40 and has been a commencement speaker at UC San Diego's Jacobs School of Engineering. His work in developing AI-driven marketing technologies has set new standards in the industry, ensuring compliance with global privacy regulations while driving significant improvements in marketing efficiency.

Attendees of Deep Startups will hear practical knowledge and actionable advice on entrepreneurship from Sharma. Each CREATE-X event is an opportunity to network, build ideas, and prepare for the Startup Launch program, which provides $5,000 in optional seed funding, $150,000 in in-kind services, mentorship, entrepreneurial workshops, networking events, and resources to help build and scale startups. Students, faculty, researchers, and alumni interested in developing their own startups are encouraged to apply. The deadline to apply for Startup Launch is March 17, 2025. Spots are limited. Apply now for a higher chance of acceptance and early feedback. If you have any questions about getting started, email us at create-x@groups.gatech.edu.

News Contact

Breanna Durham

Marketing Strategist

Collage of Startup Launch alumni an CREATE-X participants on the cover of the CREATE-X Decade Report

Collage of Startup Launch alumni an CREATE-X participants on the cover of the CREATE-X Decade Report

Founded in 2014, CREATE-X has grown from a visionary concept into a transformative program that has empowered more than 34,000 students to launch more than 560 startups, achieving a total portfolio valuation of over $2 billion. The report, “CREATE-X: A Decade of Success,” reviews the first 10 years of impact and mission. 

CREATE-X was established to instill entrepreneurial confidence in Georgia Tech students and provide them with the knowledge, skills, and experiences needed to create their own future. From its humble beginnings with eight teams, the program has expanded to include three distinct branches: Learn, Make, and Launch. These branches cater to the multifaceted needs of entrepreneurial students, offering courses, mentorship, seed funding, and opportunities to develop and launch startups.

Through our value pillars of experiential education, entrepreneurial confidence, and real-world impact, we strive to enable our students to solve the problems they are passionate about solving. And as we look to the future, CREATE-X aims to become the nation’s top startup campus, launching 300 startups each year. 

Our commitment to nurturing student innovation and expanding entrepreneurial education remains steadfast. We invite all Georgia Tech students, faculty, alumni, and the public to join us in this exciting journey. Together, we create the future.

Download our report.

Interested in creating your own startup?

Georgia Tech students, faculty, researchers, and alumni interested in developing their own startups are encouraged to apply to CREATE-X’s Startup Launch. The program provides $5,000 in optional seed funding, $150,000 in in-kind services, mentorship, entrepreneurial workshops, networking events, and resources to help build and scale startups. The program culminates in Demo Day, where teams present their startups to potential investors. The deadline to apply for Startup Launch is March 19, 2025. Spots are limited. Apply now for a higher chance of acceptance and early feedback. 

For students interested in taking a CREATE-X course, consider exploring Startup Lab, Idea to Prototype, and CREATE-X Capstone Design. These courses can be taken in any order to fit your schedule, and they offer opportunities for funding and other resources. The deadline for applications and registrations for these courses is Jan. 6 for Spring 2025 and May 12 for Summer 2025. 

And as always, we invite you to attend our CREATE-X events. CREATE-X hosts workshops and events throughout the year, focusing on brainstorming and receiving feedback on startup ideas, networking and building a team, understanding the legal landscapes of startups, hearing founder insights, and witnessing the latest innovations at Georgia Tech. We hope to see you there.

Interested in supporting CREATE-X?

Faculty members interested in getting involved with CREATE-X can participate as teachers or mentors in various programs such as Startup Lab, CREATE-X Capstone, Idea to Prototype, and Startup Launch. Faculty can also apply for the next cohort of the Jim Pope Fellowship when it opens in the spring. For additional information or inquiries, contact the director of CREATE-X, Rahul Saxena, at rahulsaxena@gatech.edu.

For those interested in donating to or partnering with CREATE-X, your generosity and collaboration is greatly appreciated. Donations to CREATE-X can be made through Georgia Tech’s Give Campus portal. For questions and requests to collaborate, please email create-x@groups.gatech.edu.

CREATE-X appreciates the unwavering support from our community, donors, and partners. Your contributions have been instrumental in shaping the entrepreneurial landscape at Georgia Tech. 

To our students, we encourage you to continue being bold, creative, and fearless in your pursuits. CREATE-X is here to support you every step of the way, providing the resources, mentorship, and opportunities you need to turn your ideas into reality. 

News Contact

Breanna Durham

Marketing Strategist