According to the National Institutes of Health, nearly one-fourth of the U.S. population over age 45 suffers from foot and ankle issues, which reduce their quality of life, adversely affect walking and other daily functions, and increase the risk of falls.

For orthopedic patients recovering from surgery, walking properly can speed recovery, enabling them to more quickly regain mobility and quality of life. Walking issues or problems with one’s gait can also indicate larger medical problems, from vascular disease to brain, nerve, or spinal cord injuries.

Three alumni from Georgia Tech’s School of Electrical and Computer Engineering and School of Bioengineering hope to help doctors and patients analyze walking patterns through their wearable sensor startup,  StrideLink. 

“In the same way a cardiologist puts an EKG on you to monitor your heart, we essentially have designed that for walking ability,” says StrideLink founder and CEO Marzeah “Zea” Khorramabadi.

Initially targeting orthopedic practices for their platform, the HIPAA-compliant system wirelessly analyzes patients’ gaits to help doctors remotely monitor their walking ability before and after surgery to better address issues and provide more personalized treatment. 

The 26-year-old Georgia Tech graduate of computer engineering founded StrideLink in 2021 with two other Tech students: Cassandra McIltrot, a 2022 biomedical and medical engineering graduate, and Neel Narvekar, who completed his computer engineering studies in 2021.

Since starting StrideLink, the three have raised just under $1 million in pre-seed funding and are now starting their Series A funding push.

McIltrot, 24, serves as research director at StrideLink. She says talking to surgeons, physical therapists, and patients was invaluable in building the StrideLink platform, which includes a physical sensor that connects via Bluetooth to a mobile platform. Orthopedic physicians can then access a secure interface to view their patients’ gait data.

“Being able to learn from all those people helped us build something that will bring value,” she says.

Narvekar, the startup’s CTO, calls the technology “a game-changer,” noting, “For the first time, we can widely collect clinically relevant gait data. Starting in orthopedics, this means we can build datasets to predict recovery timelines, identify when patients are off track, and intervene before adverse events occur. Ultimately, this will pave the way for improved care across a range of health conditions."

The enterprising entrepreneurs didn’t do it alone. They leveraged CREATE-X, which supports students in launching successful startups through education, coaching, funding, and other resources. 

Below, Khorramabadi and McIltrot share more about their journey as members of the first cohort of CREATE-X’s Female Founders program in Fall 2020. In Summer 2021, the duo completed Startup Launch, a 12-week summer accelerator that helps students launch startups.  

Did you two always want to start your own business?

Khorramabadi: It was kind of inevitable for Cassie and me. My dad immigrated from Iran and met my mom here. He started his own business selling cars. So, I grew up with a family that was running a small business. I’ve always had that in me, and it was the expectation that I would go to college. I picked Georgia Tech specifically because they had showcased the CREATE-X program during the tour.

McIltrot: My dad had a construction consulting business, and my mom was a nurse. That’s where the medical influence came from for me. He’s also an engineer. The summer that we decided to pursue this, I was doing research on stroke rehab at Emory. 

How did you come up with  your big idea?    

Khorramabadi: In the middle of the pandemic, there was a lot of emphasis on technology — leaving the clinic and being in a patient's home. How are we going to deliver healthcare effectively when patients aren't directly in front of their doctor? 

At the same time, Cassie was doing stroke research, and there was a lot around how heavily walking ability, walking patterns, or your gait is affected. We talked to healthcare professionals, physical therapists, surgeons, everyone. And it was clear that there was a pretty big gap in the market in terms of the technology that would serve these patients who have any symptoms that show up in their walking ability. It wasn’t measured at all. So, we ended up landing on a gait monitor as a solution. 

We realized there was a very immediate, straightforward need for our product in orthopedics. If you're getting a knee replacement, ankle, or foot surgery, it's valuable to be able to put this product on a patient preoperatively to better prepare them for surgery. Surgeons can take real measurements of what their patients’ walking ability looks like before surgery and then track them throughout the entirety of their post-op recovery, which can be three months, six months, or even 12 months.

How does the solution work?

Khorramabadi: We designed our platform from the ground up. Our physical sensor connects to a mobile application. That mobile application connects to an entire cloud architecture that has processing servers and database storage. On the physician side, we have an interface for them to view data that fits into their workflow, including receiving insurance reimbursement. The technology component was designed in-house by Neil and me, given our backgrounds in computer engineering.

Are you using AI or advanced analytics in your platform?

Khorramabadi: We have a lot of very advanced data processing methods that are entirely proprietary to our system. We’ve acquired enough data from all of the patients we've seen with Emory, and now we're tracking patients remotely, where we are starting to use real clinical data to train AI to deliver a performance score to these patients. It’s essentially one number that rates how you’re doing related to a healthy or normal gait. We're already using AI right now, and that's something that's going to be released with our product within the next six months.

Where are you in terms of product maturity?

Khorramabadi: We recently started with our first fully remote full-time customer. Before that, we were doing research with another physician at Emory, where they had used it for over a year. At this point, they've tracked over 250 patients, where they put the sensors on at their pre-op appointment and then track them during post-op follow-ups. 

They weren’t sent home with the sensors until our sensor was FDA-listed last year, and then we started our first pilot with a private practice in Amelia Island, Florida, last October. That has gone incredibly well, so we just expanded to an orthopedic practice in Alabama, and we should be getting two more practices started in 2025. We've solidified the product fit, and we’re now at the point of scaling it. We also have a research partnership with Children's Hospital Colorado to work on a pediatrics application. 

What was most helpful about the CREATE-X programs you participated in at Georgia Tech?

Khorramabadi: Georgia Tech makes exploring doing a startup easy and low-risk for any student. The fact that it was so accessible was monumental early on. In terms of programming, the most valuable part was the emphasis on customer discovery. They did a good job, saying, “You don't know what to build until you talk to enough customers.”

We needed a mentor as part of our first startup class, and we read how James Stubbs, a tenured professor in biomedical engineering, was a previous founder. He’d done a couple of medical device companies that had been acquired. At our first meeting, he told us we need to talk to people. From a business standpoint, it made more sense for us to go to orthopedics rather than physical therapy for a whole host of reasons. But the biggest takeaway of talking to customers was a very consistent experience with both the Startup Launch and the Female Founders program. 

McIltrot: The Female Founders program did a fantastic job of that, where we set goals as teams and were encouraged to talk to as many people we think are going to be our customers. We then met as a group and presented what we learned.  

So you have to get out of get out of your comfort zone, and not be shy about engaging with people.   Cassie, what was the big benefit for you?

McIltrot: We were the first cohort for Female Founders. We checked in every week with our team. Everyone would talk about what they learned that week while talking to people. We were the only medical-focused startup in the program, but being able to share the experience of how we approached people allowed us to learn from each other. We like keeping up with each other on LinkedIn. We learned one of the people in our cohort just closed a funding round.

Is having a community of other women entrepreneurs helpful?

Khorramabadi: Definitely. We’ve gotten a lot out of building a network, especially coming from starting this out of college, where you don't have any industry connections built up yet.  

What has been the biggest value from your experience participating in Startup Launch? 

Khorramabadi: Networking has been the biggest value for both Startup Launch and Female Founders. Both of those programs emphasized networking and customer discovery. Being involved in both programs at the same time kept us focused on that. 

Startup Launch was a good crash course in how you set up your company from a legal aspect, as well as the conversations you need to have with your co-founders, and this is how you pitch and how you raise investment. All these topics are very foreign, and there's not a lot of good information out there on them. So, it was important to have that in the program. It was also nice to connect with Georgia Tech founders who had started companies and seen some success. The program brought them in to talk to us and share what they'd learned. It was nice to have that extra guidance. 

What is the biggest benefit of your innovation?

Khorramabadi: The biggest value is knowing how you're doing right now, and also, if you're not doing well, your physician being able to make changes quickly to your plan of care. The platform also lets patients realize what may be contributing to their getting reinjured or having a slower recovery.

What has been the impact of your platform to date?

Khorramabadi: We've already seen the immediate ROI in terms of patients just feeling much better and much more comfortable in their recovery and being able to push themselves a little bit further than they would have otherwise, because they know they have this product that's tracking them, and they know their physician also is tracking them. 

On the physician side, there's a lot of incentive for them, because they see this as a tool to stay connected with their patients, which is incredibly valuable for them for delivering the best care or best experience for those patients. Also, this product is now covered by Medicare, CIGNA, and United Healthcare.

McIltrot: One of the things we have heard from patients is they’re using this to instill confidence in their walking ability and their recovery. Because these recovery timelines could be six months to a year to multiple years long, being able to have something that shows how much you've been able to improve is invaluable. 

Our future vision is being able to put this on a patient and have a projected recovery laid out. One day, this device could provide recommendations on what went wrong and how to fix it. Being proactive with the care that we deliver to patients is the end goal.

Any advice for Georgia Tech students thinking about taking an innovative idea to market? 

Khorramabadi: Go for it. Startups are always a risk, and Georgia Tech provides you with a safety net to take that risk. If you have an idea on how to solve a problem, why wait? Don't hesitate.

If you are looking for a supportive community to help you start your entrepreneurial journey, applications for the Female Founders Program are open until May 19 for Summer 2025. Apply for Female Founders today and over the summer learn entrepreneurship from an all-female coaching team, network with experts and successful entrepreneurs, build your network, and access funding to kick off a startup. Admissions are rolling.

 For those interested in seeing the latest startups coming out of CREATE-X, join us for Demo Day 2025! On Aug. 28 at 5 p.m., over 100 startups will fill Exhibition Hall, debuting technologies from clean tech to fashion. Register today for this free event that attracts over 1,500 attendees, from business leaders to enthusiasts, and see how our founders are tackling issues across industries.

What’s the hottest thing in electronics and high-performance computing? In a word, it’s “cool.”

To be more precise, it’s a liquid cooling system developed at Georgia Tech for electronics aimed at solving a long-standing problem: overheating.

Developed by Daniel Lorenzini, a 2019 Tech graduate who earned his Ph.D. in mechanical engineering, the cooling system uses microfluidic channels — tiny, intricate pathways for liquids — that are embedded within the chip packaging.

He worked with VentureLab, a Tech program in the Office of Commercialization, to spin his research into a startup company, EMCOOL, headquartered in Norcross.

“Our solution directly addresses the heat at the source of the silicon chip and therefore makes it faster,” Lorenzini said. “Our design has our system sitting directly on the silicon chips that generate the most heat. Using the fluids in the micro-pin fins, it carries the heat that’s produced away from the chip.”

That cooling solution is directly integrated into the electronic components, making it significantly more efficient than conventional cooling methods, because it enhances the heat dissipation process.

The result is a much lower risk of overheating and reduced power consumption, he said.

Lorenzini, who researched and refined the technology in the lab of Yogendra Joshi at the George W. Woodruff School of Mechanical Engineering, was awarded a patent for the technology in September 2024.

Now, EMCOOL, which has five empoloyees, is actively pursuing venture capital funding to scale its technology and address the escalating thermal management challenges posed by AI processors in modern data centers.

The system uses a cooling block with tiny, pin-like fins on one side and a special thermal interface material on the other. There's also a junction attached to the block, with ports for the fluid to flow in and out. The cooling fluid moves through the micro-pin fins and helps to carry away the heat.

Since the ports are designed to match the shape of the fins, it ensures that the fluid flows efficiently and the heat is dissipated as effectively as possible at chip-scale. 

As electronic devices — from high-performance personal computers to data centers used for artificial intelligence processing — become more powerful, they generate more heat. This excess heat can damage components or cause the device to underperform.

Traditional cooling methods, which include fans or heat sinks, often struggle to keep pace with the increasing demands of the newer model electronics. Lorenzini’s microfluidic system addresses the challenge of overheating with his patented, more effective, compact, and integrated cooling solution.

With the guidance of Jonathan Goldman, director of Quadrant-i in Tech’s Office of Commercialization, Lorenzini secured grant funding through the National Science Foundation and the Georgia Research Alliance to further the research and build design prototypes.

“We immediately had the sense there was commercial potential here,” Goldman said. “Thermal management, or getting rid of heat, is a ubiquitous problem in the computer industry, so when we saw what Daniel was doing, we immediately began to engage with him to understand what the commercial potential was.”

Indeed, the initial focus for the technology was the $159 billion global electronic gaming market. Gamers need a lot of computing power, which generates a lot of heat, causing lag.

But beyond gaming systems, the company, which manufactures custom cooling blocks and kits at its Norcross facility, is eyeing more sectors, which also suffer from overheating, Goldman said.

The technology addresses similar overheating electronics challenges in high-performance computing, telecommunications, and energy systems.

“This work propels us forward in pushing the boundaries of what traditional cooling technologies can achieve because by harnessing the power of microfluidics, EMCOOL's systems offer a compact and energy-efficient way to manage heat,” Goldman said. “This has the potential to revolutionize industries reliant on high-performance computing, where heat management is a constant challenge.”

Four students from Startup Lab have been selected to join the 2025 immersive cohort at South by Southwest (SXSW) in Austin, Texas. Alex Aridgides (mechanical engineering and economics), Shinhai Chen (industrial engineering), Varuni Chopra (industrial engineering), and Christie Peng (computer science) are the first Georgia Tech students to be invited to the program.

The weeklong, all-expenses-paid program offers university-affiliated innovators the chance to refine their innovations, engage in customer discovery, and network with industry leaders and peers at SXSW. The annual festival celebrates technology, film, music, education, and culture. Students participated in a competitive application process, which involved submitting applications, meeting specific evaluation criteria, and being selected by a panel of industry experts, mentors, and SXSW organizers.

Yolanda Payne, the students’ Startup Lab instructor, presented the SXSW opportunity in class.

"My goal is to be their biggest cheerleader,” she explained. “I had great teachers who helped me get to where I am today, and I strive to emulate their support. I’m always willing to guide students toward new opportunities."

She learned about the SXSW immersive cohort from Nakia Melecio, director of the National Science Foundation I-Corps Southeast Hub. The $15 million initiative crosses nine major research universities in the southern U.S. and accelerates the translation of deep tech research into commercial ventures. The hub works closely with entrepreneurial faculty, students, and researchers to equip them with the tools, networks, and support to bring their innovations to market.

Melecio plays a central role in identifying and advancing strategic opportunities for university partners and their entrepreneurial teams. “When the opportunity to participate in SXSW arose, I recognized it as an ideal platform to showcase the talent and innovation coming out of our region.”

Melecio added that Startup Lab is ideal for amplifying NSF I-Corps’ goals because of the course’s proven track record of fostering hands-on learning and commercialization readiness. “Startup Lab helps prepare students not just to think entrepreneurially, but to act on their ideas with confidence and a structured path forward. It was a natural fit for this opportunity.”

Payne says the experience students gained in Startup Lab helped prepare them for the immersive cohort. “The knowledge is being solidified by an experience you’re having in my class and the real world.”

Chopra agrees that Startup Lab teaches essential business development fundamentals and customer discovery principles, skills that are relevant to the SXSW program. She recommends the course to other students and emphasizes the value of combining engineering or technical backgrounds with entrepreneurship skills.

“We take a lot of classes that are directly related to our major, and they're very technical. But when it comes to wanting to start something of your own or even understanding how startups work, it's completely different than the rest of our coursework.”

Startup Lab is a three-credit course that focuses on evidence-based entrepreneurship. This hands-on class covers ideation, teamwork, customer discovery, minimum viable products, the business model canvas, and other topics. Students learn how to launch a startup by integrating in-class lectures with practical, out-of-class activities, including interviewing potential customers and refining their startup ideas based on real-world feedback. 

The program provides access to valuable resources, mentorship from seasoned entrepreneurs, and a supportive community to help students develop their startups. Startup Lab and NSF I-Corps are also exploring other industry showcases for student entrepreneurs like SXSW. 

Chen chose Startup Lab to pursue his entrepreneurial interests. “I knew that Georgia Tech had a really good startup culture, so I researched what they had to offer, and Startup Lab was the first step." He also noted Payne's impact as an instructor. "The best part is how much she cares about the topic. She has a lot of background knowledge and is passionate.”

Startup Lab is unique because it "de-risks the business model,” Payne says. Many entrepreneurs first build their products and then talk to potential customers. However, Startup Lab students perform customer discovery, sharing their ideas with potential end users, listening to their needs and feedback, and then building the product. 

Peng recalls a powerful moment of pitching an idea for an app to streamline MARTA operations. “I had a fun time coming up with this idea. We learned a lot about interviewing, coming up with possible solutions, and refining our idea,” she says. "Being surrounded by so many brilliant individuals at Georgia Tech makes it easy to get idea formation or networking connections you need for your idea to succeed."

Aridgides has ambitious post-program goals, envisioning creating change through entrepreneurship. "I want to start a company to change the world for the better and make a big impact. That's my life goal. I think through a company, I can achieve that."

Payne reminds students that they possess something many adults lack: time to explore different ideas. She also says Startup Lab can help students value and see their ideas in new ways. 

“They don't recognize that the product they're working on could be pursued through entrepreneurship or think of themselves as entrepreneurs. And even if they don't pursue it, it helps them in all aspects of life because business and capitalism are part of what we do every day.”

If you’re a student interested in adding entrepreneurship to your course schedule, registration for the summer and fall semesters opens on April 15. In addition to Startup Lab, students also have the opportunity to build a prototype with support through Idea to Prototype and CREATE-X Capstone Design. 

Annually, traumatic brain injuries (TBI) cause half a million permanent disabilities and 50,000 deaths. Monitoring pressure inside the skull is key to treating TBI and preventing long-lasting complications. Most of these monitoring devices are large and invasive, requiring surgical emplacement. But Georgia Tech researchers have recently created a sensor smaller than a dime. The miniature size offers huge benefits.

Read more »

Peter Yunker boils down his advice for researchers wanting to commercialize their lab advances. 

“You can’t go it alone,” said Yunker, an associate professor of physics at Georgia Tech. 

In January, Yunker co-founded the biotechnology startup TopoDx LLC, with David Weiss, an Emory University School of Medicine researcher and director of the Emory Antibiotic Resistance Center, and Yogi Patel, a Georgia Tech alumnus with a background in business development and bioengineering. 

“Researchers often think that they have a good commercialization idea to help people, but that alone does not guarantee success,” said Yunker. “Look for partners with complementary skills who understand aspects of the commercialization process that you don’t. Find mentors with business and scientific backgrounds in the specific industry you want to enter.”

TopoDx has developed a microbial test to identify antibiotic resistance and susceptibility rapidly and accurately. Current tests produce a result in three to five days. TopoDx’s approach can gain a result within four hours. Every hour counts in treating serious infections. Delays in accurate treatment can increase antibiotic resistance, which is a global challenge, causing up to 1 million deaths a year. 

The company’s testing method was inspired by a fundamental biophysics project in Yunker’s lab. His team was interested in understanding how bacterial colonies behave. They tested white-light interferometry, a technology that can measure bacterial colonies down to the nanometer level. 

“White-light interferometry allowed us to identify changes in the topography of a colony that indicated larger changes in the volume of cells in the entire colony,” said Yunker. “We thought this might have practical applications.” 

The next step was giving research talks at meetings and looking for collaborators. “I wanted to find someone with expertise on the bacteriology side, and I was very fortunate to meet David Weiss,” Yunker said, noting his proficiency in heteroresistance, a phenomenon where a small subset of a bacterial colony resists an antibiotic. 

“If you have just one antibiotic-resistant cell in a hundred cells, it can cause treatments to fail,” said Yunker. 

The two collaborators hoped to commercialize their technology, identifying heteroresistance in microbial samples. However, they needed guidance in creating a business model. They consulted Harold Solomon, an entrepreneur with Georgia Tech VentureLab and a principal in the Quadrant-i program, a specialized program helping Georgia Tech faculty and students commercialize research.  

Solomon became a key mentor. He guided them away from an ill-advised partnership and instead introduced them to Yogi Patel, who became a co-founder and the company CEO. 

This new collaboration provided the team with an important lesson — one that Yunker passes along to other researchers looking to commercialize their discoveries. “Seek expertise outside your field, be humble about your knowledge limitations, and view collaboration as a strategic partnership,” he says.

When Patel came on board, he conducted extensive interviews with more than 15 clinical professionals.

“You need to interview end users or purchasers of whatever solution you want to build,” said Patel. “Ask them if the problem you think you may have solved is a problem with scale, with a market need.” 

Clinicians, Patel learned, did not see heteroresistance as a significant issue. Instead, the slow pace of antibiotic testing was identified as a major problem. Faster testing could allow clinicians to prescribe targeted drugs more quickly and accurately, reducing unnecessary antibiotic use and the risk of multi-resistant infections. 

With this survey information, Patel asked Yunker and Weiss to rethink how their technology could be commercialized. 

“A company must solve a real-world problem,” said Patel. “I recommended that we switch from heteroresistance to solving slow antibiotic testing. We could keep heteroresistance as something we can still do as a second or third priority.” 

TopoDx’s new technology can measure, with single-nanometer accuracy, how bacterial colonies are responding to antibiotics in real time. This method could revolutionize how antibiotics are tested and prescribed. Testing would be conducted on a countertop device about the size of a large microwave. The co-founders envision the device as eventually being used by urgent care facilities and hospitals. 

“We want to make microbial testing susceptibility accessible anywhere and everywhere,” said Patel.   

Adam Krueger, once a Ph.D. student in Yunker's lab, has continued to refine the technology. Now a post-doctoral researcher, Krueger joined TopoDx in a technical leadership role to expand the technology’s capabilities for microbiological diagnostics.

“We will keep pushing the envelope forward scientifically while we try to commercialize the accomplishments that we have already made,” Yunker said. “We hope that some fundamental studies we are doing now out of scientific curiosity could lead to further commercial applications.”

Georgia Tech faculty members and graduate students, join the Quadrant-i Startup Launch Program to commercialize your research this summer: Over 12 weeks, you'll receive comprehensive support including guidance from experienced mentors, a $10,000 commercialization grant, and $150,000 worth of in-kind services. Showcase your innovation at Demo Day, where you'll have the opportunity to present to over 1,500 attendees, including industry leaders and investors. Apply today! Applications close April 11.

CREATE-X is celebrating the eight CREATE-X entrepreneurs included on the recent Forbes 30 Under 30 list. They include founders Sohan Choudhury of Flint, Garrett Smiley of Sora Schools, Sarah Hamer of RetailReady, Bruno Geoly and Mia Rath of Lumindt, Rishabh Kewalramani of BackBar, Safir Monroe of UnDelay, and Tamara Zubatiy of Barometer. 

Forbes 30 Under 30 is a yearly list of notable young people in art, entertainment, healthcare, science, and more. CREATE-X has had founders on this list 11 times since 2017. Read about how some of the 2025 honorees got their start — and their advice for other aspiring entrepreneurs.

Sohan Choudhury: Flint

The Beginning

“I decided to start Flint because I was passionate about education as a space, and I felt that there's a lot more that could be done with AI in education. When we started the company in May 2023, the perspective of a lot of schools and teachers on AI was very negative because they were looking at how students were using it to cheat. As technologists, my co-founder and I asked, ‘Is there something more we can do to change this narrative and perspective?’ We started building tools for teachers and students and partnering with schools.” 

The CREATE-X Experience

“CREATE-X gave me the first avenue to work on my own thing. When I was a first-year or sophomore in college, I didn't know that was possible. I thought once I graduate I'll maybe get an engineering job and just do that. But CREATE-X changed that story for me by giving me another path. As I went down that path with my first company, the advisors we had through CREATE-X were incredibly helpful to us.”

The Outlook

“Day to day, a lot of the work we do is pretty unglamorous. We’re dealing with bugs that our customers are facing, or we’re cold emailing people. It's easy to get lost in the weeds. The Forbes announcement was a great way for us to reflect on what we've done so far. It's such a team effort, so it was validating to get recognition on a broader level for the work we're doing.”

Advice for Success

“If you can code or are interested in coding, pull on that thread. If you can build your own prototypes, which is becoming easy to do nowadays with AI, it will help you get further with your ideas. The second piece of advice is to take your idea and try to convince someone to pay for it. Even if you have a tool that will save your peers time with studying, build something basic for it, but then ask them to pay you five bucks. People speak with their money. There were times at Flint where we had a lot of positive feedback, and then we asked people to pay, and all of the constructive feedback came out.”

Garrett Smiley: Sora Schools

The Beginning

“I was a military brat, so I moved around to a lot of different schools and experienced a bunch of different styles of learning. I went to school in the early 2010s, right when laptops were entering the classroom. We had YouTube, Khan Academy, Coursera, and all these things hit the mainstream. Because of my background, education was a very active question in my life. I saw how these tools completely supercharged my learning and changed the relationship between student and teacher and the dynamics of the classroom.”

The CREATE-X Experience

“CREATE-X asked us to think about large systemic problems we were passionate about. That pushed me to think seriously about how I could help solve a problem in this space. It was helpful to put into practice many of the startup lessons that I'd been studying forever, and it was great to have a community of founders before anyone believed in us.”

The Outlook

“I'm inspired by Forbes’ emphasis on education, so to be recognized in that context was extra special. We’re in 46 states and 16 countries, so it's great to see the breadth that Sora has accomplished. We're bringing this style of education to different communities that, in many cases, have never considered something like this before. Seeing our students accepted into places like Harvard, Georgia Tech, and other elite institutions shows families that you can have a transformative education like Sora and still go to those schools if it makes sense.“

Advice for Success

“Use your free time in school to try the things you're thinking about. Sora was an idea I thought I would circle back to when I was 30 or 40 and had money and credibility. But I was shocked by how open people were to listening to a young person with a few resonating ideas. There's no qualification or age requirement to provide value and improve people's lives.”

Sarah Hamer: RetailReady

The Beginning

“I met my co-founder, Elle, while we were working at a company called Stord, which is also an Atlanta-based startup. Elle and I were put on a project going to a warehouse every week for six months. We saw some gaps in supply chain software and decided to solve them since nothing was on the market. So I applied to Y Combinator and got in, and now we’re here.”

The CREATE-X Experience

“CREATE-X was my first foray into starting a business. It gave me confidence, and I learned a lot of lessons with my first business. I think I would've made a lot of mistakes starting a business now if I hadn't had that experience in college. For example, knowing how important user interviews are, how you’ll probably fail here and there, start small, then scale — the principles you take for granted that CREATE-X taught.”

The Outlook

“I started at Microsoft right out of Georgia Tech and was there for a year and a half. It was a very stable, well-paying job. I followed my gut to leave and join a startup called Stord and then followed it again to leave and start RetailReady. Quitting your stable day-to-day job takes a lot, and I’m proud I took the chance. We’ve grown fast, and it’s a huge honor to be included on the Forbes 30 Under 30 list in the first year of being in business. We’re really happy about it.” 

Advice for Success

“When you can, take the chance and do it. Even if you’re not sure, always believe you’ll win. A lot of it is mental fitness, believing what your gut is telling you. There will be times when you’ll say, ‘This probably isn’t the right move to make.’ Listen to that.”

Bruno Geoly: Lumindt

The Beginning

“An inflection point for me was the summer of 2021. I was working at SpaceX, and at the same time, my friends and I had started this Web3 crypto company dealing with NFTs. And I was like, I can mix these two things together to do something cool, something important. The idea of what Lumindt is wasn't even a sparkle in my eye at that time. But I knew I wanted something of my own, doing these two things I enjoy — entrepreneurship and high-level engineering. And that's what I did.”

The CREATE-X Experience

“CREATE X was a way for me and my co-founder to stay accountable for our work. When you have an idea you want to turn into a business, it’s hard to stay on yourself to do that. CREATE-X was a good way for us to always have a thing to go to and ideate what we’re working on. And there was a little bit of competition. You see all of these other people making progress, and it’s good inspiration and a motivator to continue working.”

The Outlook

“My co-founder and I were very appreciative of being included on the Forbes 30 Under 30 list. Looking back on what I wanted to do in college, I just loved building stuff. And to have this small team of people, and we’re able to build what we want, and there's cohesion and camaraderie, I'm very happy with that. It's fun to go to work every day and work with the people I do. And not only that, we now have a business that impacts the world.”

Advice for Success

“If you want to be an entrepreneur, that's a skill set like anything else. If you want to get better at karate, you practice karate. If you want to be a better entrepreneur, you have to practice entrepreneurship. You'll learn a lot about yourself — what problems you like to solve and what problems you need help solving.”

Want to Build Your Own Startup?

Georgia Tech students, faculty, researchers, and alumni interested in developing their own startups are encouraged to apply to CREATE-X's Startup Launch, which provides $5,000 in optional seed funding and $150,000 in in-kind services, mentorship, entrepreneurial workshops, networking events, and resources to help build and scale startups. The program culminates in Demo Day, where teams present their startups to potential investors. The deadline to apply for Startup Launch is Monday, March 17. Spots are limited. Apply now.

Georgia Tech researchers have developed a pacifier that can constantly monitor a baby’s electrolyte levels in real time, eliminating the need for repeated invasive blood draws.

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Lamarr.AI leverages AI and drones to autonomously diagnose building energy inefficiencies, reducing carbon emissions. The startup, a collaboration between Georgia Tech, MIT, and Syracuse University, raised $1.1 million in pre-seed funding. Their technology provides detailed diagnostics of building exteriors, helping owners save on energy costs and improve indoor air quality.

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Bradford “Brad” Greer (bottom) and Kevin Ge (top), both 2023 graduates from the George W. Woodruff School of Mechanical Engineering, have taken their startup, CADMUS Health Analytics, from a classroom project to a promising health tech company. In 2023, CADMUS was accepted into the CREATE-X Startup Launch program. Over the 12-week accelerator, CADMUS made significant strides, and program mentors provided expert guidance, helping the team focus their direction based on real-world needs. Their partnership with Northeast Georgia Health System (NGHS) was a direct result of connections made at Startup Launch’s Demo Day.

How did you first hear about CREATE-X?

We did the CREATE-X Capstone with an initial team of seven people, later transitioning to Startup Launch in the summer. Capstone required a hardware product, but for several reasons, we pivoted to software. By that point, we already had a grasp on the problem that we were working on but didn't have the resources to start working on a large hardware product.

Why did you decide to pursue your startup?

One of our close buddies was an emergency medical technician (EMT), and we also had family connections to EMTs. When we were doing our customer interviews, we found out that Emergency Medical Services (EMS) had multiple problems that we thought we'd like to work on and that were more accessible than the broader medical technology industry. 

What was Startup Launch like for you?

Startup Launch seemed to transition pretty seamlessly from the Capstone course. We came to understand our customer base and technical development better, and the program also led us through the process of starting and running a company. I found it very interesting and learned a whole lot.

What was the most difficult challenge in Startup Launch?

Definitely customer interviews. We spent a lot of time on that in the Startup Launch classes. It's a difficult thing to have a good takeaway from a customer interview without getting the conversation confused and being misled. We didn't mention the product, or we tried to wait as long as possible before mentioning the product, so as to not bias or elicit general, positive messaging from interviewees. 

We're working in EMS, and the products we are building affect healthcare. EMS is a little informal and a little rough around the edges. Many times, people don't want to admit how bad their practices are, which can easily lead to us collecting bad data. 

What affected you the most from Startup Launch?

The resources at our fingertips. When we were running around, it was nice to be able to consult with our mentor. It's great having someone around with the know-how and who's been through it themselves. I revisit concepts a lot.

How did the partnership with NGHS come about?

During Demo Day, we met a Georgia state representative. He put us in touch with NGHS. They were looking for companies to work with through their venture arm, Northeast Georgia Health Ventures(NGHV), so we pitched our product to them. They liked it, and then we spent a long time banging out the details. We worked with John Lanza, who's a friend of CREATE-X. He helped us find a corporate lawyer to read over the stuff we were signing. It took a little back and forth to get everything in place, but in September of last year, we finally kicked it off.

What’s the partnership like?

We provide them a license to our product, have weekly meetings where experts give feedback on the performance of the system, and then we make incremental changes to align the product with customer needs. 

While we're in this developmental phase, we're kind of keeping it under wraps until we make sure it’s fully ready. Our focus is primarily on emergent capabilities that NGHS and other EMS agencies are really looking for. Right now, the pilot is set to be a year long, so we're aiming to be ready for a full rollout by the end of the year. 

How did you pivot into this other avenue for your product?

EMS does not have many resources. That makes it not a popular space as far as applying emerging technologies. There's only competition in this very one specific vein, which is this central type of software that we plug into, so we're not competing directly with anyone.

EMS agencies, EMTs, and paramedics - the care that they give has to be enabled by a medical doctor. There has to be a doctor linked to the practices that they engage in and the procedures that they do. With the product that we're making now, we want to provide a low-cost, plug-and-play product that'll do everything they need it to do to enable the improvement of patient care. 

How are you supporting yourself during this period? 

I was paying myself last year, but we're out of money for that, so we're not currently paying for any labor. It's all equity now, but our burn rate outside of that is very low. The revenue we have now easily covers the cost of operating our system. I'm also working part-time as an EMT now. This helps cover my own costs while also deepening my understanding of the problems we are working on.

How are you balancing your work?

It's hard to balance. There's always stuff to do. I just do what I can, and the pace of development is good enough for the pilot. Every week, and then every month, Kevin and I sit down and analyze the rate at which we're working and developing. Then we project out. We're confident that we're developing at a rate that'll have us in a good spot by September when the pilot ends.

What’s a short-term goal for your startup?

Kevin and I are trying to reach back out and see if there's anyone interested in joining and playing a major role. The timing would be such that they start working a little bit after the spring semester ends. I think most Georgia Tech students would meet the role requirements, but generally, JavaScript and Node experience as well as a diverse background would be good.

Where do you want your startup to be in the next five years?

I want to have a very well-designed system. Despite all the vectors I’m talking about for our products, everything should be part of the same system in place at EMS agencies anywhere. I just want it to be a resource that EMS can use broadly.

Another issue in EMS is standards. Even the standards that are in place now aren’t broadly accessible. I think that these new AI tools can do a lot to bridge the lack of understanding of documentation, measures, and standards and make all of that more accessible for the layperson.

What advice would you give students interested in entrepreneurship?

Make sure the idea that you're working on, and the business model, is something you enjoy outside of its immediate viability. I think that's really what's helped me persevere. It's my enjoyment of the project that's allowed me to continue and be motivated. So, start there and then work your way forward.

Are there any books, podcasts, or resources you would recommend to budding entrepreneurs?

 I’d recommend Influence to prepare for marketing. I have no background in marketing at all. Influence is a nice science-based primer for marketing.

 I reread How to Win Friends and Influence People. I am not sure how well I'm implementing the concepts day-to-day, but I think most of the main points of that book are solid.

I also read The Mom Test. It's a good reference, a short text on customer interviews.

Want to build your own startup?

Georgia Tech students, faculty, researchers, and alumni interested in developing their own startups are encouraged to apply to CREATE-X's Startup Launch, which provides $5,000 in optional seed funding and $150,000 in in-kind services, mentorship, entrepreneurial workshops, networking events, and resources to help build and scale startups. The program culminates in Demo Day, where teams present their startups to potential investors. The deadline to apply for Startup Launch is Monday, March 17. Spots are limited. Apply now.

As CREATE-X enters 2025, the program is more committed than ever to helping students build the future they envision. Through workshops, courses, mentorship, and support, CREATE-X provides a low-risk environment where students can tackle real-world problems and develop solutions.

So far, we have helped launch more than 650 startups by founders from over 38 majors, seen eight founders featured in the Forbes 30 Under 30 Atlanta listing this year, and generated a total portfolio valuation of over $2.4 billion. 

Startup Launch, our 12-week summer startup accelerator, continues to be a cornerstone of student entrepreneurship at Georgia Tech, and the program is expanding to accommodate additional teams. Students are encouraged to apply and can even use course projects for their startups. Teams can be in any stage of development and must have at least one Georgia Tech faculty member, alumnus, or current student. Solopreneurs are also accepted. Apply to this summer’s Startup Launch by Monday, March 17.

Benefits of Startup Launch

• Education and Mentorship: Learn from experienced entrepreneurs and business experts.
• Financial Support: Receive $5,000 in optional seed funding and $150,000 of in-kind services like legal counsel and accounting.
• Networking Opportunities: Access a rich entrepreneurial network that will last a lifetime.
• Time in Front of Investors: Participate in Demo Day, Tech’s premier startup showcase, which attracts over 1,500 attendees annually, including investors, business and government leaders, field experts, and potential customers.
• Hands-On Experience: Fully immerse yourself in the startup process and intern for yourself.
• Skill Development: Build skills and confidence that will benefit you in any career path.

Rahul Saxena, director of CREATE-X, encouraged students not to feel like they have to be 100% ready before applying.

“We have seen classroom projects and hackathon teams move on to build very successful startups, even though they weren't originally thinking about it,” he said. “Students should apply for Launch to explore the possibility of it with whatever project they are doing now. You never know what could come of it.”

CREATE-X uses rolling admissions, so apply to Startup Launch today to increase your chances of acceptance. CREATE-X believes in producing quickly, failing fast, and iterating again. The team offers feedback to all applicants and encourages them to submit, even if they’re not entirely sure about their application. A previous info session on Startup Launch and a Startup Launch sample application are available to help students prepare. Attend CREATE-X events to get insights into entrepreneurship, workshop business ideas, find teammates, and prepare your Startup Launch applications. For additional questions, email create-x@groups.gatech.edu.