Two teams tied for Best Overall projects of the Fall 2024 I2P Showcase. Over two hours, 49 teams displayed prototypes that they developed over the semester to hundreds of attendees, while judges circulated the room. The showcase is the last event of their Idea-to-Prototype (I2P) course, where Georgia Tech students earn research credit (for undergraduate students only), receive up to $500 in reimbursement for physical material expenses, and build a working product with faculty mentorship. The course is held in the spring, summer, and fall. Graduate students can also take the course, and student can take it up two times. 

As a part of the showcase, the winning team, or teams in this case, also receive a golden ticket into the CREATE-X summer startup accelerator, Startup Launch. This program provides founders with $5,000 in optional seed funding, $150,000 in in-kind services like accounting and legal services, mentorship, and entrepreneurial education, among other benefits. At the end of that experience, startup teams can present their products to investors and industry partners at Demo Day, which attracts over a thousand attendees each year.

Additionally, winners of the showcase advance directly to the semifinal round of the InVenture Prize, a faculty-led innovation competition for undergraduate students and recent BS graduates of Georgia Tech.

This semester, the first place teams were Allez Go and Soul. Team Allez Go’s founders, Adam Kulikowski and Jason Mo, created a real-time visualization system for fencing blades using infrared light and reflectors to accurately track positions during a bout. Team Soul, made up of Ashraf Mansour, Benjamin Wilson, and Michal Gregus, developed fitness-tracking soles and shoes, combining the functions of a smart scale, a workout tracker, and a diet tracker into a singular device.

Second place was awarded to Team Convexity Electronics, consisting of Calla Scotch, Levi Bloch, and Phi Cai. Convexity Electronics produces 3D-printed circuit boards that aim to be smaller, faster, and cheaper than lithography-based circuitry.

Team SuperStream, made up of solo-preneur John-Wright Stanly, took home third place. SuperStream adds video previews to URLs to increase engagement.

Read our Q&A with Team Allez Go and Soul below, and stay tuned for our interviews with the other winning teams! 

Q&As

Team AllezGo

Adam Kulikowski, Sophomores, Computer Science

Jason Mo, Sophomores, Computer Science

Why did you pursue your startup?
Kulikowski: We're both fencers. I've been fencing for 10 years, and Jason's been fencing close to 10 as well. So, fencing as a sport is really hard to view for non-fencers, and so the idea that we wanted to do is use visualizations, animations, and replays in a similar way that other kinds of sport visualization companies did.

What was the I2P course like for you all?
Mo: So, this prototype actually started over the summer. I was in Startup Lab and just did a study abroad program. During that class, they mentioned that I2P is a great opportunity, and I had this prototype already in the works.  

What surprised you about I2P?

Mo: I2P was very generous with funding; we never had any issues with using up our $500. It was just really helpful because our prototype was pretty heavy hardware.

What was your favorite part about I2P?
Mo: Our weekly meetings with Aaron Hillegass, our mentor, were always very, very insightful. I just shot him an email for I2P, hoping that we could work together on this. Sometimes we would talk about prototypes or updates. He had some really good insights, but our mentor also has a lot of industry experience and a lot of experience with his own startups. It was really fun to just ask him general questions and career advice. He was always very responsive, very supportive for us. 

Kulikowski: In addition, I really liked seeing the iterations each week. I think the weekly updates kept us accountable to do at least one small thing every week. So, it was cool to see how the ideas slowly started to formulate each week, small steps and small progresses.

What was challenging about building your prototype over the semester?
Mo: There's a lot of technical challenges. One of the things we did this semester is we changed from a 30 frames per second (FPS) camera to a camera that shoots at 120 FPS. And with that, we could detect a lot more processing power. The camera that we're using is only limited to Windows. I've been using a very old laptop, and that's sort of been a bit problematic when we're trying to do very compute intensive tasks.

What would you say to students that are interested in entrepreneurship?
Kulikowski: There are a lot of people that came by our booth, and a lot of them were freshmen students. Every one of them we told, “If you have an idea, if you're really passionate about something, I2P is a fantastic opportunity.” This semester, with the hands-off approach, really felt like you could just work on this idea, and everything was there to support you working on it. That was fantastic because it's we could take full advantage of the time, the resources, and truly flesh out this idea. I really love the support we had and how we had the bonding with the other students.

Team Soul

Ashraf Mansour, Senior, Computer Science

Benjamin Wilson, Junior, Computer Science 

Michal Gregus, Junior, Physics and Electrical Engineering 

What’s the thought behind the name?
Mansour: We're kind of bringing life through our electronics, back into the shoe, and building a better fitness tracker and a more holistic picture of human health. 

What was the showcase like for your team?
Wilson:  It was a little nerve wracking. I have full faith in our ideas and concepts, but I feel personally like we still have a long way to go for our project. I’m still satisfied with where we are now, but we never really anticipated that we we're going to win anything.

Mansour: The showcase made me realize how much faster all this moves, even compared to my expectations. We came in with a very basic prototype that we wanted to improve on, but I think the potential was enough to sell the judges in this case. Now we have a big responsibility to deliver on that potential.

What was your favorite thing about I2P Showcase?

Mansour: It really reminds you how much of a tech hub Georgia Tech really is. Seeing how entrepreneurship boosts in real time, especially at the early stages, is something that’s really awe inspiring. 

What was challenging about building your prototype over the semester?

Mansour: There are a lot of unique engineering challenges with the product that we’re building, some we anticipated and others we didn’t, but I think that speaks to the true soul of engineering. That adaptability and sense of problem solving is really important.

Wilson: I’m very grateful to have the other people that were involved in this project for brainstorming and making the design better. 

What would you say to students that are interested in entrepreneurship?

Wilson:  I definitely would encourage anyone that wants to pursue their own startup or has a new idea to just start. It’s far more efficient and far more rewarding to put your ideas out there and try. You’ll learn a lot more through that process of failing than you will contemplating.

A photo gallery from the Fall 2024 I2P Showcase can be viewed on the CREATE-X Flickr page.

CREATE-X is now accepting applications for the summer and fall semesters of the I2P course, and applications for their summer accelerator, Startup Launch. The deadline for I2P applications for Summer 2025 is May 12. The deadline for Startup Launch applications is March 19, 2025. For questions, please email create-x@groups.gatech.edu.

On Nov. 12, CREATE-X hosted a panel discussion featuring Y Combinator (YC) partner Brad Flora and Georgia Tech and Startup Launch alumni. In addition to sharing experiences, panelists offered practical advice and feedback for aspiring entrepreneurs, and attendees enjoyed the opportunity to network. 

Y Combinator, which has produced companies like Twitch, Reddit, AirBnB, and Coinbase, has funded over 143 Georgia Tech alumni, surpassing institutions like the University of Michigan, Duke, and Princeton. YC recruits startups four times a year and provides a $500,000 investment. 

Spotlight on Founders

Flora, the event's keynote speaker, shared his journey from a YC founder to a partner, emphasizing the accelerator's commitment to supporting college-age founders. He also spoke about finding ideas, meeting co-founders, knowing when to persist and when to pivot, and more.

“A lot of people think you have to have a great startup idea before you start working on a startup,” Flora said. “The theme you find again and again for the best YC founders is that they were doing something that was interesting to them.”

Flora encouraged students to explore their interests and identify problems they are passionate about solving. He also spoke about "tar pit ideas,” or ideas that seem interesting and novel but don’t translate to a wider audience and wouldn’t be widely used. He advised them to focus on ideas with clear, demonstrable demand.

“The best way to avoid tar pit ideas is to get feedback from your users and find out if they’re actually using them,” Flora said. 

Georgia Tech alumni and Greptile founders SooHoon Choi and Vaishant Kameswaran talked about the origins of their company. Choi and Daksh Gupta, their other co-founder, participated in CREATE-X Capstone and then in CREATE-X Startup Launch to develop Tabnam, which initially was an AI shopping assistant that scraped the internet to tell users what people think about their product. 

The founders discussed starting Tabnam in a course and moving across the country to work on it in their apartment to getting rejected by YC, pivoting the startup at a hackathon, and developing Greptile. This AI product enables large software teams to review core changes before merging, find issues in their code, understand the source of bugs, and perform other related tasks. That iteration proved successful, gaining millions in funding and hundreds of customers.

Gupta spoke about a framework that kept the co-founders open to pivots. “Startups aren’t small companies. They’re a hypothesis that asks if a company should exist in this space. That means your job is to prove or disprove that hypothesis,” he said. 

For more insights, watch the video of the event.

Opportunities for Entrepreneurs

Students, faculty, researchers, and alumni interested in developing their own startups are encouraged to apply to CREATE-X's Startup Launch. The program provides $5,000 in optional seed funding, $150,000 in in-kind services, mentorship, entrepreneurial workshops, networking events, and resources to help build and scale startups. The program culminates in Demo Day, where teams present their startups to potential investors. The deadline to apply for Startup Launch is March 19, 2025. Spots are limited. Apply now for a higher chance of acceptance and early feedback.

Georgia Tech is days away from the Fall 2024 Idea to Prototype (I2P) Showcase, set to take place on Dec. 3 at 5 p.m. in the Exhibition Hall. This event offers students a platform to present solutions built over the semester to tackle real-world problems and compete for rewards, including a golden ticket into the CREATE-X summer startup accelerator, Startup Launch. The program offers optional seed funding, workspace, entrepreneurial education, and continued mentorship to help students turn their prototypes into viable startups. Over 50 teams will present their prototypes at the showcase.

The event is open to all Georgia Tech students, faculty, staff, and the local community. Tickets are available now but are limited, so register for the I2P Showcase today. 

Each semester, students in the Idea-to-Prototype course take time out of their schedules, similar to undergraduate research, to build prototypes. Teams accepted into I2P receive a reimbursement of up to $500 for physical expenses, course credit (undergraduate students only), and mentorship from a Georgia Tech faculty member.

During the showcase, participants and judges interact with the projects and give feedback. The criteria for judging are centered on innovation and overall market and impact potential. Judges can include industry professionals, faculty members, and alumni.

Throughout I2P Showcase history, many winning projects have gone on to achieve significant success. One is CaseDocker, which provides an end-to-end workflow management system. The startup now has a user base of over 400 global clients, including Fortune 500 companies. Other winners of the showcase include a blockchain-based music application, Radiochain, a personal financial management platform, Dolfin Solutions, and an EEG monitoring device for pediatric seizure detection, NeuroChamp.

This semester, the I2P cohort includes a digital twin using individual data and AI for health screenings and early detection, an active shooter detection and tracking tool, an AR tool that turns walls into interactive canvases, a device that detects overdosages, 3D-printed circuit boards, an AI detector for digital media, and more.

Whether you're a student with a passion for entrepreneurship, a faculty member interested in the latest student innovations, or a community member looking to support local talent, the I2P Showcase is a perfect opportunity to explore student innovations, mingle, and enjoy refreshments. Register for the I2P Showcase today and join us at the Exhibition Hall for an evening of creativity and community.

Students interested in participating in I2P can do so in the spring, summer, or fall semesters. The registration process involves providing a brief description of the project, the team members involved, and the current stage of development. The deadline for applications is Jan. 6 for Spring 2025 and May 12 for Summer 2025.

Y Combinator, known for launching over 5,000 startups including Airbnb, Coinbase, DoorDash, Dropbox, and Zapier, is coming to Georgia Tech’s campus on Tuesday, Nov. 12, at 5 p.m. in the John Lewis Student Center’s Walter G. Ehmer Theater for a panel event hosted by CREATE-X. The panel will feature Y Combinator Group Partner Brad Flora and the founders of Greptile, all Georgia Tech alumni, who will discuss their experiences with the startup accelerator. 

Since tickets are limited, students are encouraged to RSVP for Y Combinator @ Georgia Tech. As a part of the event, students can apply for Office Hours With Flora, which will be held earlier in the day, by answering optional questions in the RSVP form. Y Combinator will notify selected students. The sessions enable students to discuss side projects or startups, startup idea development, finding co-founders, and monetizing products. Confirmed RSVPs are required to attend the event and office hours. 

Y Combinator offers an intensive, three-month program designed to help startups succeed. It provides startups with seed funding, mentorship, and access to a network of investors, industry experts, and alumni.

In 2022, Daksh Gupta and SooHoon Choi participated in CREATE-X Startup Launch and developed Tabnam, which became Greptile after several iterations. Initially, the startup was promoted as an AI shopping assistant that scrapes the internet to tell users what people think about their product. 

In 2023, after they graduated from Georgia Tech, Choi, Gupta, and Vaishant Kameswaran launched the latest version of the startup. Now the AI platform focuses on entire codebases and allows users to query via an API. Through the platform, users chat with their codebases, generate descriptions for tickets, automate PR reviews, and build custom internal tools and automations on top of the API. Over 800 software teams, including Wombo, Metamask, Warp, Exa AI, Bland, and Leya, use Greptile. In June, it had a $4 million seed round. Greptile was part of Y Combinator’s Winter 2024 cohort. 

For those inspired by Greptile’s success and interested in launching their own startup, CREATE-X is currently accepting applications for Summer 2025 Startup Launch. The priority deadline is Sunday, Nov. 17. Early applicants have a higher chance of acceptance, the opportunity for more feedback, and more opportunities to apply if one idea isn’t accepted.

Startup Launch provides mentorship, $5,000 in optional funding, and $150,000 in services to help Georgia Tech students, alumni, faculty, and researchers launch businesses over 12 weeks in the summer. Teams can be interdisciplinary, made up of co-founders even outside of Georgia Tech, and solopreneurs. CREATE-X, as a whole, has had more than 34,000 participants, launched 560 startups, and has generated a total startup portfolio valuation exceeding $2 billion.

CREATE-X Capstone Design offers students a unique opportunity to blend their technical skills with entrepreneurial ambitions. In this interdisciplinary program, teams of students identify real-world problems and develop innovative solutions through customer discovery and hands-on experience. Below we spotlight Team Sustain, a group of students who participated in the Spring 2024 Capstone Expo. Their project focused on bringing convenience to home-cooked meals, showcasing the practical application of their engineering and entrepreneurial skills. Read on to learn about their journey, their challenges, and how you can get involved in CREATE-X Capstone Design.

Team Sustain

Sustain offers a way to crowdsource meals and provide home cooks with a cash incentive. The system includes software for ordering, reviewing, and collecting data and hardware for meal exchange.

Nirmal Karthik, electrical and computer engineering

Soughtout Olasupo-Ojo, computer science

Nathan Kashani, mechanical engineering

Meghan Janicki, electrical and computer engineering

Joseph Nehme-Haily, mechanical engineering

John Mark Page, electrical engineering

Why did you all choose this project?

“One of the main things CREATE-X Capstone encourages us to do is customer discovery. Through our discussions, we realized that many people enjoy home-cooked meals but find them inconvenient to prepare. While most things in life are just a click away, home-cooked meals still require a personal touch. CREATE-X challenged us to find a problem and create a solution, so we focused on making home-cooked meals more convenient,” Page said.

Why CREATE-X Capstone?

“After graduation, I wanted to try my hand at entrepreneurship later. I thought CREATE-X was a good way for me to try and learn entrepreneurship skills: how to run a business, what it looks like, the timeline, and so on. Either way, if it went well or badly, I could say with my heart that I have an idea of how to do entrepreneurship,” Olasupo-Ojo said.

“You can go into a big city like Atlanta and actually feel like you can do something to help people. It is a great benefit, as opposed to being in the technical weeds of an engineering project. Mixing them together has been a great experience,” Janicki said.

“CREATE-X empowers students to think independently and explore projects they’re passionate about. We get to drive our projects and businesses, learning skills firsthand rather than just in theory,” Kashani said.

What was your biggest struggle?

“As engineers, we’re classically, especially in school, already given the problem. So, the challenge was figuring out what the problem was, and if our solution really solves the root cause of the problem. We figured out how to find the problem,” Page said.

“Figuring out the idea was our biggest struggle. We delved into markets to find opportunities and ways to help people,” Kashani said.

What has been your favorite part of this experience?

“The team. Make sure you surround yourself with good people, and I think each of us has done that. That’s what I’m proudest about — our team,” Page said.

What advice would you give to someone considering entrepreneurship?

“Develop the skill sets to see problems and be able to think about them. At the beginning of the semester, we were thinking about solar design and building solar design for farms, and now we are in a completely different space. But we’re still applying the same skills and building something up from it that matters. The most important skill is adaptability,” Janicki said.

“Be ready to make mistakes. You won’t get it right the first, second, or even third time. Customer discovery is a continuous process — don’t let setbacks discourage you,” Olasupo-Ojo said.

“Don’t be afraid to get started. If you’re feeling nervous or unsure, there’s only one way to find out, so I’d say go full force into it,” Kashani said.

CREATE-X Capstone Design is open to senior undergraduate students in mechanical engineering, electrical and computer engineering, industrial and systems engineering, and computer science. Course registration is available for the fall and spring semesters, and the current sections are ME4723-X/X01, CS4723-X/X01, ECE4853 X/LX, BME4723-X/X01, and ISYE4106. 

CREATE-X also offers other programs like Startup Lab and Idea to Prototype, providing students with a foundational entrepreneurial education. For those interested in launching their own ventures, CREATE-X’s 12-week summer accelerator, Startup Launch, offers mentorship, $5,000 in seed funding, and $150,000 of in-kind services. The priority deadline for the accelerator is Nov. 17. Apply for Startup Launch to maximize your chances of acceptance and receive early feedback.

Making Sustain: The Gallery

Kicking off a new decade of startup production at Georgia Tech, CREATE-X hosted its 11th Demo Day, showcasing 100 startups created by Georgia Tech students, faculty, researchers, and alumni over 12 weeks this summer. More than 1,500 attendees, including Georgia government and business leaders, viewed new solutions ranging from fashion to healthcare in a bustling Exhibition Hall on Aug. 29.

The event traditionally begins shortly after the semester starts, giving the entrepreneurially curious a preview of what’s to come if they join the program’s accelerator during the next application cycle.

Demo Day is the culmination of the 12-week summer accelerator, Startup Launch, where founders receive mentorship, $5,000 in optional funding, and $150,000 in services to help build their businesses. Teams can be interdisciplinary, made up of co-founders even outside of Georgia Tech, and solopreneurs, ready to solve real-world problems.

Each year, Startup Launch has grown, from an initial cohort of eight startups to over 100 this year. The Office of Commercialization, the home of CREATE-X, plans to keep expanding opportunities for the Georgia Tech community to grow their entrepreneurial skills.

Counting courses, events, programming, and partnerships, CREATE-X has had more than 32,000 participants. The ultimate goal and mission of the program is to instill entrepreneurial confidence in all Tech students. Rahul Saxena, director of the program, spoke about how far the Institute has come in the last decade. 

“I’ve been plugged into Georgia Tech for over 10 years. In the past, when you said Georgia Tech and entrepreneurship in the same sentence, they’d laugh, believe it or not,” he said. “Fast-forward, we’re one of the top entrepreneurial schools in the country. Our first four cohorts value over $100 million, with one of them being a unicorn, and our last four cohorts are well on their way. We want our students to have as many shots at gold as possible before they graduate. And even if they decide on a traditional career pathway, we believe they’ll be ahead with this entrepreneurial mindset, which is something lacking in corporate.”

This year, CREATE-X reached over 560 startup teams launched. Founders represented 38 academic majors, and their total startup portfolio valuation exceeds $2 billion. 

CREATE-X opened its Startup Launch application for its next cohort on Aug. 30. For those interested, the priority deadline is Nov. 17. Early applicants have a higher chance at acceptance and the opportunity for more feedback. So, send in your applications to Startup Launch and become the next founder at Georgia Tech.

Missed out on Demo Day? Check out the CREATE-X Flickr page to see photos from the event and the Demo Day page to see other teams. For more opportunities to engage, visit the CREATE-X Engage page for upcoming events. 

Spotlight on Startups

Some of the standout startups from this year’s Demo Day include:

CREATE-X is built to help students integrate entrepreneurship into their academic journey through courses, workshops, and a startup accelerator. This spring, a new set of students displayed their solutions to real-world problems at the I2P Showcase. It’s our privilege to shine a light on and celebrate those journeys. Today’s spotlight focuses on the spring I2P Showcase third-place winners. 

Electrosuit 

Aubrey Hall, a first-year biomedical student, and Sherya Chakraborty, a first-year computer science major, founded a startup to produce a garment that eases the use of at-home, prescribed electrical stimulation for people with chronic pain, stroke, and motor impairments.

What made you interested in building this solution?

“I did research at Northwestern for a couple of years before this, and some of the patients I worked with had severe stroke and spasticity in their arms,” Chakraborty said. “I found out that when they tried using at-home prescribed electrical stimulation, they had trouble setting it off themselves. So, we created a garment to ease pressure on that.”

What part of the course was most helpful to you?

“One of our mentors, Sun Mi Park, was the first person to patent printable wires on fabric, and that gave us some inspiration to make our garment even more compact, easier to use, and integrate some interesting ideas that we wouldn’t have been able to without our mentors. So, our mentors are honestly the best part of the program,” Chakraborty said.

“For me, you don’t get a lot of chances to apply these engineering courses outside of the classroom,” said Hall. “This course is a really interesting way to get firsthand experience building a prototype and really understand the engineering process.”

What’s so special about CREATE-X?

“I think these student projects are the future, and a lot of these projects make it out of college and become actual companies. Giving students that possibility to make a change just from a simple idea and fueling that with funding so we don’t have to take risks out of our own pockets is a, really big deal,” Chakraborty said.

“It’s helpful to have that safety net, knowing that you have your mentors to back you, and also the people of the program to back you. It brings a lot of security and opportunity to try different things out and not have to be so fearful of failure. Even if you fail a million times, you can get back up and try again,” Hall said.

What’s the best insight you’ve gained from doing this?

“I think one big misconception is that entrepreneurship has a lot to do with finance and business and just lucrative ideas, but it’s pretty important to understand that you can solve a seemingly everyday problem,” said Chakraborty. “If it affects you or your friends, it’s still worth trying to find a way to solve it, especially backed up with money and mentors from CREATE-X. What’s the harm in trying something out?” 

“Don’t try to make it feel like it’s an all-or-nothing project,” Hall said. “You’re allowed to live your life as a college student but also pursue these interesting ideas and figure out if you enjoy entrepreneurship. It shouldn’t be this daunting task where if you don’t put everything in, you’re going to fail.”

“It’s also important to keep an open mind. We might come in with an idea and a very specific way of executing that idea, but we found out through talking with mentors, and with other students and people who gave us advice, that sometimes the idea you come in with is not going to be the same thing you end up with,” Chakraborty said. 

Next Steps

“We’ve only done four or five prototypes so far,” she noted. “We want to do at least 12 of those prototypes and keep working with our mentors, keep making connections at Emory, and just constantly getting more and more feedback about our prototypes until we get to a state where we’re satisfied, and we can demo our product and work with physical therapists across Atlanta.”

If you’re a student interested in building your own product for college credit, apply for I2P. And join us for Demo Day, Aug. 29, at 5 p.m., in the Georgia Tech Exhibition Hall to see new CREATE-X founders launch products in a variety of industries. Tickets are free but limited. Register today to secure your spot.

During the school year and the summer, Georgia Tech students can incorporate entrepreneurship into their college experience through courses, workshops, special events, and even a startup accelerator. CREATE-X invites you to delve into the journeys of our top achievers, this time focusing on the Spring 2024 I2P Showcase first-place winners: 

Dolfin Solutions

Marianna Cao, James Gao, and Jaeheon Shim, first-year computer science majors, are the founders of Dolfin Solutions, a personal financial management platform that promises a unified solution to budgeting, transaction management, and expense tracking, among other personal finance tasks. 

What challenges did you have in I2P, and how did you work through them?

 “We were really lucky to get an excellent mentor, Aaron Hillegass. He has a lot of experience in the industry as a startup founder himself, and he gave us a lot of help, both technical as well as business, throughout the process. That helped us make better decisions,” Gao said.

“I think the biggest challenge was, I had done projects in the past by myself, writing the full stack, but working together, communicating the requirements, and integrating everyone's different code at the end was a little bit of a logistical struggle,” Shim said. “But we managed to figure it out.”

What advice do you have for students interested in I2P or entrepreneurship in general?

“Go for it. It's a three-credit course, so it counts toward your junior capstone as well. You get $500. Now is the perfect time to start because you don't have much to lose. If you're doing I2P and your company fails, you still have four years of college; you can still pursue a traditional path. It's a little risk but a lot to gain,” Shim said.

“Even if you pivot or change your idea, it's important to believe in what you started,” said Cao. “If you don't believe in your app, then nobody else does. Right now, you have all of the friends, mentors, professors, and the right resources, and money is not an issue. It's a good opportunity for you to work on it on the side, and maybe it could turn into something.”

What’s Next?

“We’re going to build for the iOS and Android platforms, and then we're going to deploy hopefully by the end of summer,” Shim said. 

If you’re a student interested in building your own product for college credit, apply for I2P. And join us for Demo Day, Aug. 29, at 5 p.m., in the Georgia Tech Exhibition Hall to see new CREATE-X founders launch products in a variety of industries. Tickets are free but limited. Register today to secure your spot.

Parth Arora is the founder of Third Dimension Fitness, a platform for gamified cardio through mixed reality, which was recently acquired by Elbo, an education-focused company based in Singapore. He began his company as a project in the summer of 2022. Since then, it has gained thousands of users and made thousands in revenue each month. Arora is a senior in computer science. He participated in the Spring 2024 Startup Launch, the first cohort to be held outside of the summer program. Below is a Q&A with Arora. 

Did you always want to be an entrepreneur?

I always did. I had my first company, an educational technology app, when I was 16, which ran for about two years. I ended it in my first year of college. I'm from India originally and the vision was to provide resources to the larger mass market of India for extracurricular activities. But, we realized there wasn't a business model. When we tried to make money, we started serving the rich kids. When we tried to serve the market, we didn't make money, which doesn't make investors happy, though we did end up making enough money to repay them.

That didn't stop me; it just gave me more lessons. 

What other experience in entrepreneurship have you had?

I've been involved in entrepreneurship communities at Georgia Tech forever. I was co-director of Startup Exchange, which is where I met a lot of really driven people. I got a chance to build their fellowship program and initiate their first pitch competition, which is now called Summit. I've collaborated with CREATE-X for different events, and I try to attend any event hosted by CREATE-X, Startup Exchange, or ATDC.

Why did you choose to join the spring cohort of Startup Launch this year?

CREATE-X provides everything you need, like legal support, financial support, sales support, mentors, and an introduction to VCs, which is why I decided to join the Launch program. I think all of that boosted our startup’s growth.

Why did you feel like acquisition was the way to go for your company?

I think because I always knew this wasn’t “the” thing I was going to do. This summer I'll be starting to work for Apple on their VisionPro team, and it has a direct conflict-of-interest. They wanted me to stop working on this for a while. So, I felt like this might be a good time to explore the acquisition.  We had really rich content, which had proven to work. We had curated that content after hundreds of customer interviews, and we had advisors from Nike, Disney, and Netflix. I knew that was a strong point, so that's why I knew that acquisition would be a good exit. 

What support have you had in taking the acquisition path?

Seth [Radman, who has had multiple exits himself and is a Startup Launch alumnus] has been guiding me professionally for a while. I met him at previous events through Startup Exchange, but then he recently came to a CREATE-X event. Rahul [Saxena, CREATE-X director], has also been a great support for me since day one. He was the one who suggested Startup Launch to me.

In December of last year, we started monetizing. We were testing different things. It was helpful to share the numbers and the data points with Rahul, mentors, and other people in my cohort so that I was not blindsided, and I could take actions based on the educated analysis of a database. It helped me drive down our customer acquisition cost, increase our customer lifetime value, and didn't keep me in my own bubble.

How were you okay with letting that product go?

It was a tough decision; it was my baby. I'd been working on it 10 to 15 hours a day, at least for the last few months. Rahul and Seth convinced me that if this is not the thing you want to do long-term and you know the market isn't big enough, you should move on to the next thing and put your time and energy there. 

I had to use my brain, and not my heart.

What's the biggest piece of advice that you've received as you developed your company?

Try to never lie to yourself, which is harder than it seems. I've built two companies and worked with several others, and I still lie to myself. When you love your product so much, it's very easy to lie to yourself about how there is a market for it, or people are using it. I think even in the future, I’ll probably be caught doing that, but the best way I've found to overcome that is to surround yourself with people who can tell you when you are doing it and help you see your company the way it is instead of the way you want it to be.

How has this decision affected you so far?

My lifestyle has completely changed, from looking at a dashboard every 10 to 15 minutes, seeing how the product is doing, and burning so many fires every 30 minutes, to being pretty chill. Like, what am I supposed to think about before I go to bed? What am I supposed to do now? Who are the customers I am supposed to be thinking about? It's been interesting, but I think this gives me space to now work on that next venture and have more time to think about what I want to do next.

Do you think you'll want to return to entrepreneurship in the future?

Yes, for sure. All the money I received from the acquisition will also fuel my next venture. My main goal is to grow in this industry. I'm an entrepreneur at heart, so I will be returning to the space soon or building products that people like. 

How are you celebrating this win?

I did celebrate it on our last day with Rahul, my amazing mentor, Margaret [Weniger, who founded Rising Tide], and the other cohort members. I will be celebrating it with a few of my friends because my 21st birthday is coming around, so I'll be celebrating these occasions together. 

But I don't want to take the money out from the company or for anything else, because it’s for my next venture. It shouldn't change my lifestyle at all, so I've kept all that money in a separate place.

What encouragement would you give to students interested in pursuing a startup?

Relative to other colleges, we have a cushion, a sense of security that we will get good jobs. Entrepreneurship is a riskier and more unpredictable path, which I've seen, and I'm personally experiencing right now having to choose between Big Tech versus entrepreneurship. But once you start building it and when you hear from your first customer how you affected the way they live, then there's no going back. Statistically, you'll probably fail, but you won't know until you start building; and if you do fail, it’ll teach you so many valuable lessons that are applicable in whatever career path you choose.

CREATE-X will launch its 12th cohort of Startup Launch on Aug. 29 at 5 p.m. in the Georgia Tech Exhibition Hall. Register today to secure your spot.

Interested in becoming a CREATE-X supporter? Startup Launch is made possible by contributions to Transforming Tomorrow, a $2 billion comprehensive campaign designed to secure resources that will advance the Institute and its impact, and by the continued engagement of our entrepreneurial ecosystem. Learn more about philanthropy at Georgia Tech and donate by visiting transformingtomorrow.gatech.edu.

To become a mentor in CREATE-X, visit the CREATE-X mentorship page. Any other inquiry may be sent to create-x@groups.gatech.edu. We appreciate your help and commitment to supporting our students in research and innovation.

Students tackled climate change in the Fall 2023 Emory Global Health Institute (EGHI) /Georgia Institute of Technology (GT) Global Health Hackathon, Nov. 11, at Tech Square ATL Social. Competing for cash prizes and a spot in GT Startup Launch, first place went to Team iManhole. The team created an integrated system that gathers real-time data from manholes and uses machine learning algorithms to predict flooding to manage traffic and evacuation routes.

“The effects of climate change are felt in every country with the brunt and burden of an unmanaged climate crises threatening to set back global health progress by eroding decades of poverty eradication and health equity efforts worldwide,” said Dr. Rebecca Martin, EGHI director of Emory Global Health Institute.  “Students are an important partner in our work as a global community to mitigate the impacts of climate change on health, safety, and security.”

The EGHI/GT Global Health Hackathon is a partner event between EGHI and CREATE-X. It provides multidisciplinary student teams from Emory University and the Georgia Institute of Technology an opportunity to create technology-based product solutions for global health problems. The target for this fall’s event was creating solutions that address urban flooding, urban heat, or global sea level rise in densely populated, low-resource urban settings. Prizes included $4,000 and a golden ticket into CREATE-X Startup Launch for first place winners, $3,000 for second place winners, $2,000 for third place winners, and $500 each for two honorable mention winners.

“This hackathon continues to be a wonderful partnership between our two institutions that gives these talented students the platform and support to put forward solutions to the most pressing issues we face today,” Rahul Saxena, director of CREATE-X, said. “Each hackathon, I’m increasingly impressed with their ingenuity and their dedication to build something of impact.”

Check out the event program on the EGHI website and see photos from the event on the CREATE-X Flickr account. The full list of the winners of this year’s event includes:

1st Place: iManhole

An integrated system that gathers real-time data from manholes and uses machine learning algorithms to predict flooding to manage traffic and evacuation routes

Team Members: Imran Shah, Leonardo Molinari, and Jiaqi Yang 

2nd Place: Canopy

A climate-tech software platform for democratizing climate analytics using machine learning for urban development planning.

Team Members: Deesha Panchal, Kruthik Ravikanti, Vaibhav Mishra, Nicholas Swanson, Jennifer Samuel, and Vaishnavi Sanjeev

3rd Place: Floodwise

A package of effective simulations and an informed chatbot that help facilitate wise decisions during floods.

Team Members: Ansh Gupta, Dimi Deju, Mukund Chidambaram, and Sahit Mamidipaka 

Honorable Mention

Conquering Heat Islands

Process and hardware that uses excess solar power to mine crypto

Team Members: Rida Akbar, DJ Louis, Edward Zheng, Dmitri Kalinin, and Jade Bondy         

Real-Time Computational Modeling of Urban Flooding and Evacuation in Local Atlanta Communities

Integrated system to gather real-time data from manholes and use machine learning algorithms to predict flooding and optimize traffic/evacuation.

Team Members: Imran Shah, Leonardo Molinari, and Jiaqi Yang