CREATE-X is pleased to announce the next cohort of faculty members selected for the Jim Pope Fellowship for the upcoming academic year. The program provides faculty fellows with funds and education to serve as entrepreneurial instructors, mentors, and advisors to students participating in CREATE-X, Georgia Tech's entrepreneurial learning incubator.

Each fellow receives $15,000 in discretionary funds, which can be used to seek a partial reprieve from teaching for one semester. Fellows also receive mentorship, education on evidence-based entrepreneurship through courses, and opportunities to work with students launching startups.

The new Jim Pope Fellows are:

• Adam McCallum is a translational research advocate for the Wallace H. Coulter Department of Biomedical Engineering at Georgia Tech and Emory University. His work focuses on how metals function in our bodies, utilizing synthetic ligands as chemical tools to explore the biochemistry of metals in biological systems. He collaborates with faculty members, students, and researchers in BME to promote the translation and commercialization of biomedical technologies developed at Georgia Tech and Emory while also encouraging entrepreneurship. Adam earned his Ph.D. in chemistry, with a focus on organic chemistry, from Georgia Tech. He then pursued a postdoctoral fellowship at Emory in Dennis Liotta's lab, where he conducted drug design and discovery research to develop novel therapeutics for various clinical indications.
   
• Yue Chen is an assistant professor in the Walter H. Coulter Department of Biomedical Engineering at Georgia Tech and Emory University. He also is a member of the Discovery and Developmental Therapeutics Research Program at Winship Cancer Institute. His work addresses building the scientific and technical foundations for various robotic systems and applying them in the medical field. His lab is especially interested in designing, building, modeling, and controlling robots. Among these robots are a commercial robot arm and many custom-made robots, like tube robots, tendon-driven robots, catheters, and soft robots. He received a Ph.D. in mechanical engineering from Vanderbilt University, an M.S. in mechanical engineering from Hong Kong Polytechnic University, and a B.S. in vehicle engineering from Hunan University. This year, he won the National Science Foundation CAREER Award and is developing a continuum robotic system that can efficiently perform procedures like radio frequency ablation while a patient is inside a magnetic resonance imaging scanner.
   
• Mioy Huynh is an academic professional in the School of Chemistry and Biochemistry who earned his Ph.D. in physical and computational chemistry as an NSF Graduate Research Fellow at the University of Illinois at Urbana-Champaign, where he studied proton-coupled electron transfer reactions. He has taught at Yale University, UCLA, and the Claremont Colleges. Huynh began his professional career in chemistry education as a lecturer and summer instructor at UIUC. After postdoctoral research at Boston University and the University of Wisconsin, he held lecturer positions in general and physical chemistry at Yale, UCLA, and the Claremont Colleges. 
   
• Cici McNamara is an assistant professor in the School of Economics. McNamara studied economics and English for her undergraduate studies, and then graduated from the University of Wisconsin-Madison with a Ph.D.  in economics. McNamara’s research interests are in empirical industrial organization. She studies how policies influence the demand and supply of health care and what are the impacts of resulting changes on the market and patient outcomes. She is also a health economist, and her recent work has examined the effects of financial incentives and competition on healthcare market outcomes. Her research on health care consolidation has been integrated into the Vertically Integrated Project, and she was named an AcademyHealth Rising Star in Health Economics in 2023. Among her awards and fellowships, McNamara has also presented her work at numerous conferences and seminars, including the Allied Social Science Associations Annual Meeting, the American Health Economics Conference, and the International Industrial Organization Conference.
   
• Morvarid Rahmani is an associate professor of operations management in the Scheller College of Business. She received her Ph.D. from the UCLA Anderson School of Management. She also received three master degrees, in industrial engineering, electrical engineering, and economics. Her research focuses on innovation and social sustainability, providing managers with insights to enhance work processes, drive successful innovation, and address social issues. Rahmani recently received the Best Paper Award from the journal Manufacturing & Service Operations Management (M&SOM) for her research on maximizing the social impact of nonprofit organizations on distressed individuals. She has also received the Brady Family Award for Faculty Teaching Excellence at the Scheller College of Business, the CTL/BP Faculty Teaching Excellence Award at Georgia Tech, and CIOS Student Recognition of Excellence in Teaching Award, among other awards. Rahmani is the founding chair of the Technology Innovation and Entrepreneurship (TIE) Special Interest Group (SIG) of the Manufacturing and Service Operations Management (MSOM). She has also served as the Chair of the Technology, Innovation Management and Entrepreneurship (TIMES) Section of INFORMS and as a vice president of the Product Innovation and Technology Management (PITM) College of Production and Operations Management Society (POMS). 
   
• Jud Ready: Ready is a principal research engineer and the deputy director of Innovation Initiatives for the Georgia Tech Institute for Materials. He is also the associate director of External Engagements for the Georgia Tech Institute for Matter and Systems and has been an adjunct professor in the School of Materials Science and Engineering at Georgia Tech for over 20 years. Ready has over 2,200 citations to his three dozen refereed publications and has been invited to over two dozen international conferences. He has 15 patents awarded in the United States, with many others pending. He has also served as an expert witness in criminal and civil cases, provided testimony to the Georgia State House Science and Technology Committee, and served on boards and committees. He has served as PI or co-PI for grants totaling over $20 million from various organizations, including the Army, Navy, Air Force, DARPA, NASA, NSF, NIST, industry, charitable foundations, private citizens, and the state governments of Georgia and Florida. His current research, with an emphasis on aerospace applications, focuses on energy capture, storage, and delivery enabled by nanomaterial design. His research has been included in missions to the International Space Station, low Earth orbit, and heliocentric orbit.
   
• Fan Zhang is an assistant professor in nuclear and radiological engineering and the George W. Woodruff School of Mechanical Engineering. She received her Ph.D. in nuclear engineering and an M.S. in statistics from the University of Tennessee. Her research focuses on the cybersecurity of nuclear facilities, online monitoring and fault detection using data analytics methods, instrumentation and control, and nuclear systems modeling and simulation. She has developed multiple test beds using both simulators and physical components to investigate various aspects of cybersecurity and process health management. Her research also includes AI/ML, operation optimization, digital twins, predictive maintenance, autonomous controls, robotics, and XR. Zhang is a Georgia Tech College of Engineering Cybersecurity Fellow and has received several prestigious awards. She is the recipient of the 2021 Ted Quinn Early Career Award from the American Nuclear Society for her contributions to instrumentation and control and cybersecurity. In 2022, she was awarded the inaugural Distinguished Early Career Award from the U.S. DOE Office of Nuclear Energy. Additionally, Zhang was recognized as one of UT's 2023 Volunteer 40 Under 40 and is a Grainger Foundation Frontiers of Engineering Alumni.

The Jim Pope Fellowship spans three consecutive semesters. During the fall semester, faculty fellows learn principles of evidence-based entrepreneurship by attending a workshop and shadow teaching one of the CREATE-X courses, Startup Lab, which teaches undergraduates how to examine startup ideas through customer discovery, testing hypotheses, and constructing minimum viable products. 

In the spring semester, fellows scope an entrepreneurial project to implement within their home unit, such as creating entrepreneurial assignments within an established course, hosting workshops, or developing a new course that integrates entrepreneurship. 

Once the summer semester starts, the cohort works with student startups through CREATE-X Startup Launch, serving as mentors or coaches. After completing the program, fellows spend the next two years leading CREATE-X programs.

Since its creation, the Jim Pope Fellowship has supported 25 fellows, represented 11 Georgia Tech departments, secured $1 million in funding and facilities for makerspaces, and introduced 2,500 students to entrepreneurship.

Faculty members interested in getting involved with CREATE-X can participate as teachers or mentors in various programs such as Startup Lab, CREATE-X Capstone, Idea-to-Prototype, and Startup Launch. Faculty can also apply for the next cohort of the Jim Pope Fellowship when it opens in the spring. For additional information or inquiries, contact the director of CREATE-X, Rahul Saxena, at rahulsaxena@gatech.edu.

Josh Luber, co-founder of StockX, zerocool, Fanatics Collectibles, and ghostwrite, recently surprised Georgia Tech students with a guest appearance at CREATE-X’s Deep Startups workshop. The workshop, part of the Institute’s CREATE-X entrepreneurship program, features accomplished entrepreneurs who share real-world insights on launching and scaling successful ventures. The workshop sessions offer students a rare chance to learn directly from industry leaders.

Luber, best known for transforming his passion for sneakers into the billion-dollar marketplace StockX, has since become a serial entrepreneur. His ventures include  collectibles, trading cards, and beyond, showcasing his ability to identify and capitalize on emerging markets.

During the recent workshop, Luber shared his candid experiences, including how he pivoted after a layoff, transitioned between corporate roles and entrepreneurship, raised capital during a market downturn, and created opportunities by "making his own luck." The 46-year-old entrepreneur provided valuable lessons on resilience, adaptability, and innovation in an ever-changing entrepreneurial landscape.

Watch the workshop video to hear insights from Luber.

Start Your Own Venture With CREATE-X Startup Launch

Georgia Tech students, faculty, alumni, and researchers interested in starting or developing their own startups are encouraged to apply for CREATE-X’s Startup Launch program. The program offers $5,000 in optional seed funding, $150,000 in in-kind services such as legal and accounting support, mentorship from seasoned entrepreneurs, and more. The next application deadline is March 19, 2025. Early applicants receive feedback and have a higher chance of acceptance. Apply now. 

Georgia Tech is days away from the Fall 2024 Idea to Prototype (I2P) Showcase, set to take place on Dec. 3 at 5 p.m. in the Exhibition Hall. This event offers students a platform to present solutions built over the semester to tackle real-world problems and compete for rewards, including a golden ticket into the CREATE-X summer startup accelerator, Startup Launch. The program offers optional seed funding, workspace, entrepreneurial education, and continued mentorship to help students turn their prototypes into viable startups. Over 50 teams will present their prototypes at the showcase.

The event is open to all Georgia Tech students, faculty, staff, and the local community. Tickets are available now but are limited, so register for the I2P Showcase today. 

Each semester, students in the Idea-to-Prototype course take time out of their schedules, similar to undergraduate research, to build prototypes. Teams accepted into I2P receive a reimbursement of up to $500 for physical expenses, course credit (undergraduate students only), and mentorship from a Georgia Tech faculty member.

During the showcase, participants and judges interact with the projects and give feedback. The criteria for judging are centered on innovation and overall market and impact potential. Judges can include industry professionals, faculty members, and alumni.

Throughout I2P Showcase history, many winning projects have gone on to achieve significant success. One is CaseDocker, which provides an end-to-end workflow management system. The startup now has a user base of over 400 global clients, including Fortune 500 companies. Other winners of the showcase include a blockchain-based music application, Radiochain, a personal financial management platform, Dolfin Solutions, and an EEG monitoring device for pediatric seizure detection, NeuroChamp.

This semester, the I2P cohort includes a digital twin using individual data and AI for health screenings and early detection, an active shooter detection and tracking tool, an AR tool that turns walls into interactive canvases, a device that detects overdosages, 3D-printed circuit boards, an AI detector for digital media, and more.

Whether you're a student with a passion for entrepreneurship, a faculty member interested in the latest student innovations, or a community member looking to support local talent, the I2P Showcase is a perfect opportunity to explore student innovations, mingle, and enjoy refreshments. Register for the I2P Showcase today and join us at the Exhibition Hall for an evening of creativity and community.

Students interested in participating in I2P can do so in the spring, summer, or fall semesters. The registration process involves providing a brief description of the project, the team members involved, and the current stage of development. The deadline for applications is Jan. 6 for Spring 2025 and May 12 for Summer 2025.

Y Combinator, known for launching over 5,000 startups including Airbnb, Coinbase, DoorDash, Dropbox, and Zapier, is coming to Georgia Tech’s campus on Tuesday, Nov. 12, at 5 p.m. in the John Lewis Student Center’s Walter G. Ehmer Theater for a panel event hosted by CREATE-X. The panel will feature Y Combinator Group Partner Brad Flora and the founders of Greptile, all Georgia Tech alumni, who will discuss their experiences with the startup accelerator. 

Since tickets are limited, students are encouraged to RSVP for Y Combinator @ Georgia Tech. As a part of the event, students can apply for Office Hours With Flora, which will be held earlier in the day, by answering optional questions in the RSVP form. Y Combinator will notify selected students. The sessions enable students to discuss side projects or startups, startup idea development, finding co-founders, and monetizing products. Confirmed RSVPs are required to attend the event and office hours. 

Y Combinator offers an intensive, three-month program designed to help startups succeed. It provides startups with seed funding, mentorship, and access to a network of investors, industry experts, and alumni.

In 2022, Daksh Gupta and SooHoon Choi participated in CREATE-X Startup Launch and developed Tabnam, which became Greptile after several iterations. Initially, the startup was promoted as an AI shopping assistant that scrapes the internet to tell users what people think about their product. 

In 2023, after they graduated from Georgia Tech, Choi, Gupta, and Vaishant Kameswaran launched the latest version of the startup. Now the AI platform focuses on entire codebases and allows users to query via an API. Through the platform, users chat with their codebases, generate descriptions for tickets, automate PR reviews, and build custom internal tools and automations on top of the API. Over 800 software teams, including Wombo, Metamask, Warp, Exa AI, Bland, and Leya, use Greptile. In June, it had a $4 million seed round. Greptile was part of Y Combinator’s Winter 2024 cohort. 

For those inspired by Greptile’s success and interested in launching their own startup, CREATE-X is currently accepting applications for Summer 2025 Startup Launch. The priority deadline is Sunday, Nov. 17. Early applicants have a higher chance of acceptance, the opportunity for more feedback, and more opportunities to apply if one idea isn’t accepted.

Startup Launch provides mentorship, $5,000 in optional funding, and $150,000 in services to help Georgia Tech students, alumni, faculty, and researchers launch businesses over 12 weeks in the summer. Teams can be interdisciplinary, made up of co-founders even outside of Georgia Tech, and solopreneurs. CREATE-X, as a whole, has had more than 34,000 participants, launched 560 startups, and has generated a total startup portfolio valuation exceeding $2 billion.

CREATE-X Capstone Design offers students a unique opportunity to blend their technical skills with entrepreneurial ambitions. In this interdisciplinary program, teams of students identify real-world problems and develop innovative solutions through customer discovery and hands-on experience. Below we spotlight Team Sustain, a group of students who participated in the Spring 2024 Capstone Expo. Their project focused on bringing convenience to home-cooked meals, showcasing the practical application of their engineering and entrepreneurial skills. Read on to learn about their journey, their challenges, and how you can get involved in CREATE-X Capstone Design.

Team Sustain

Sustain offers a way to crowdsource meals and provide home cooks with a cash incentive. The system includes software for ordering, reviewing, and collecting data and hardware for meal exchange.

Nirmal Karthik, electrical and computer engineering

Soughtout Olasupo-Ojo, computer science

Nathan Kashani, mechanical engineering

Meghan Janicki, electrical and computer engineering

Joseph Nehme-Haily, mechanical engineering

John Mark Page, electrical engineering

Why did you all choose this project?

“One of the main things CREATE-X Capstone encourages us to do is customer discovery. Through our discussions, we realized that many people enjoy home-cooked meals but find them inconvenient to prepare. While most things in life are just a click away, home-cooked meals still require a personal touch. CREATE-X challenged us to find a problem and create a solution, so we focused on making home-cooked meals more convenient,” Page said.

Why CREATE-X Capstone?

“After graduation, I wanted to try my hand at entrepreneurship later. I thought CREATE-X was a good way for me to try and learn entrepreneurship skills: how to run a business, what it looks like, the timeline, and so on. Either way, if it went well or badly, I could say with my heart that I have an idea of how to do entrepreneurship,” Olasupo-Ojo said.

“You can go into a big city like Atlanta and actually feel like you can do something to help people. It is a great benefit, as opposed to being in the technical weeds of an engineering project. Mixing them together has been a great experience,” Janicki said.

“CREATE-X empowers students to think independently and explore projects they’re passionate about. We get to drive our projects and businesses, learning skills firsthand rather than just in theory,” Kashani said.

What was your biggest struggle?

“As engineers, we’re classically, especially in school, already given the problem. So, the challenge was figuring out what the problem was, and if our solution really solves the root cause of the problem. We figured out how to find the problem,” Page said.

“Figuring out the idea was our biggest struggle. We delved into markets to find opportunities and ways to help people,” Kashani said.

What has been your favorite part of this experience?

“The team. Make sure you surround yourself with good people, and I think each of us has done that. That’s what I’m proudest about — our team,” Page said.

What advice would you give to someone considering entrepreneurship?

“Develop the skill sets to see problems and be able to think about them. At the beginning of the semester, we were thinking about solar design and building solar design for farms, and now we are in a completely different space. But we’re still applying the same skills and building something up from it that matters. The most important skill is adaptability,” Janicki said.

“Be ready to make mistakes. You won’t get it right the first, second, or even third time. Customer discovery is a continuous process — don’t let setbacks discourage you,” Olasupo-Ojo said.

“Don’t be afraid to get started. If you’re feeling nervous or unsure, there’s only one way to find out, so I’d say go full force into it,” Kashani said.

CREATE-X Capstone Design is open to senior undergraduate students in mechanical engineering, electrical and computer engineering, industrial and systems engineering, and computer science. Course registration is available for the fall and spring semesters, and the current sections are ME4723-X/X01, CS4723-X/X01, ECE4853 X/LX, BME4723-X/X01, and ISYE4106. 

CREATE-X also offers other programs like Startup Lab and Idea to Prototype, providing students with a foundational entrepreneurial education. For those interested in launching their own ventures, CREATE-X’s 12-week summer accelerator, Startup Launch, offers mentorship, $5,000 in seed funding, and $150,000 of in-kind services. The priority deadline for the accelerator is Nov. 17. Apply for Startup Launch to maximize your chances of acceptance and receive early feedback.

Making Sustain: The Gallery

Kicking off a new decade of startup production at Georgia Tech, CREATE-X hosted its 11th Demo Day, showcasing 100 startups created by Georgia Tech students, faculty, researchers, and alumni over 12 weeks this summer. More than 1,500 attendees, including Georgia government and business leaders, viewed new solutions ranging from fashion to healthcare in a bustling Exhibition Hall on Aug. 29.

The event traditionally begins shortly after the semester starts, giving the entrepreneurially curious a preview of what’s to come if they join the program’s accelerator during the next application cycle.

Demo Day is the culmination of the 12-week summer accelerator, Startup Launch, where founders receive mentorship, $5,000 in optional funding, and $150,000 in services to help build their businesses. Teams can be interdisciplinary, made up of co-founders even outside of Georgia Tech, and solopreneurs, ready to solve real-world problems.

Each year, Startup Launch has grown, from an initial cohort of eight startups to over 100 this year. The Office of Commercialization, the home of CREATE-X, plans to keep expanding opportunities for the Georgia Tech community to grow their entrepreneurial skills.

Counting courses, events, programming, and partnerships, CREATE-X has had more than 32,000 participants. The ultimate goal and mission of the program is to instill entrepreneurial confidence in all Tech students. Rahul Saxena, director of the program, spoke about how far the Institute has come in the last decade. 

“I’ve been plugged into Georgia Tech for over 10 years. In the past, when you said Georgia Tech and entrepreneurship in the same sentence, they’d laugh, believe it or not,” he said. “Fast-forward, we’re one of the top entrepreneurial schools in the country. Our first four cohorts value over $100 million, with one of them being a unicorn, and our last four cohorts are well on their way. We want our students to have as many shots at gold as possible before they graduate. And even if they decide on a traditional career pathway, we believe they’ll be ahead with this entrepreneurial mindset, which is something lacking in corporate.”

This year, CREATE-X reached over 560 startup teams launched. Founders represented 38 academic majors, and their total startup portfolio valuation exceeds $2 billion. 

CREATE-X opened its Startup Launch application for its next cohort on Aug. 30. For those interested, the priority deadline is Nov. 17. Early applicants have a higher chance at acceptance and the opportunity for more feedback. So, send in your applications to Startup Launch and become the next founder at Georgia Tech.

Missed out on Demo Day? Check out the CREATE-X Flickr page to see photos from the event and the Demo Day page to see other teams. For more opportunities to engage, visit the CREATE-X Engage page for upcoming events. 

Spotlight on Startups

Some of the standout startups from this year’s Demo Day include:

On Aug. 29 in the Exhibition Hall from 5 to 7p.m, CREATE-X will celebrate its 10th year of supporting entrepreneurship at Georgia Tech by introducing its next cohort of startup founders at Demo Day. This free event, attracting more than 1,500 people annually, allows the public to explore products from over 100 newly minted startups, ranging from consumer apps to deep tech. It also provides a chance to engage with more than 250 founders thanks to its no-pitch format.

Since its inception in 2014, CREATE-X has worked to infuse a spirit of entrepreneurship at Georgia Tech. From supporting eight teams in its inaugural cohort, the program has grown to support the launch of over 100 startups this summer, bringing the total to 560 startup teams boasting a total portfolio valuation of over $2 billion. In the last year, the program has expanded internationally and looks to continue building opportunities for its students. 

“Our mission is to instill entrepreneurial confidence. We believe that entrepreneurship is a life skill,” says Rahul Saxena, CREATE-X director. “Georgia Tech students are capable of creating startups. We’re just giving them the tools and resources to do it. We want every Tech student to have this advantage when starting their business.”

At the kickoff for Startup Launch, the program’s summer startup accelerator, CREATE-X co-founder Chris Klaus spoke on the landscape of startups. “The secret sauce for unicorns is colleges. The number of unicorns is increasing, and I expect that trend to continue. This is the perfect place to build a startup,” he said. 

Startup Launch has concluded for the summer, and the founders are preparing to showcase their solutions at Demo Day.

Register Now

“We invite you to become part of shaping what comes next. Support these founders as they creatively solve real-world issues. See future industry leaders be born. Join us for the culmination of these founders’ hard work, passion, and ingenuity at Demo Day,” Rahul said. 

Demo Day 2024 registration is open. Tickets are free but limited. Don’t miss this chance to witness the future of innovation and entrepreneurship. For more information, visit the CREATE-X website.

CREATE-X is built to help students integrate entrepreneurship into their academic journey through courses, workshops, and a startup accelerator. This spring, a new set of students displayed their solutions to real-world problems at the I2P Showcase. It’s our privilege to shine a light on and celebrate those journeys. Today’s spotlight focuses on the spring I2P Showcase third-place winners. 

Electrosuit 

Aubrey Hall, a first-year biomedical student, and Sherya Chakraborty, a first-year computer science major, founded a startup to produce a garment that eases the use of at-home, prescribed electrical stimulation for people with chronic pain, stroke, and motor impairments.

What made you interested in building this solution?

“I did research at Northwestern for a couple of years before this, and some of the patients I worked with had severe stroke and spasticity in their arms,” Chakraborty said. “I found out that when they tried using at-home prescribed electrical stimulation, they had trouble setting it off themselves. So, we created a garment to ease pressure on that.”

What part of the course was most helpful to you?

“One of our mentors, Sun Mi Park, was the first person to patent printable wires on fabric, and that gave us some inspiration to make our garment even more compact, easier to use, and integrate some interesting ideas that we wouldn’t have been able to without our mentors. So, our mentors are honestly the best part of the program,” Chakraborty said.

“For me, you don’t get a lot of chances to apply these engineering courses outside of the classroom,” said Hall. “This course is a really interesting way to get firsthand experience building a prototype and really understand the engineering process.”

What’s so special about CREATE-X?

“I think these student projects are the future, and a lot of these projects make it out of college and become actual companies. Giving students that possibility to make a change just from a simple idea and fueling that with funding so we don’t have to take risks out of our own pockets is a, really big deal,” Chakraborty said.

“It’s helpful to have that safety net, knowing that you have your mentors to back you, and also the people of the program to back you. It brings a lot of security and opportunity to try different things out and not have to be so fearful of failure. Even if you fail a million times, you can get back up and try again,” Hall said.

What’s the best insight you’ve gained from doing this?

“I think one big misconception is that entrepreneurship has a lot to do with finance and business and just lucrative ideas, but it’s pretty important to understand that you can solve a seemingly everyday problem,” said Chakraborty. “If it affects you or your friends, it’s still worth trying to find a way to solve it, especially backed up with money and mentors from CREATE-X. What’s the harm in trying something out?” 

“Don’t try to make it feel like it’s an all-or-nothing project,” Hall said. “You’re allowed to live your life as a college student but also pursue these interesting ideas and figure out if you enjoy entrepreneurship. It shouldn’t be this daunting task where if you don’t put everything in, you’re going to fail.”

“It’s also important to keep an open mind. We might come in with an idea and a very specific way of executing that idea, but we found out through talking with mentors, and with other students and people who gave us advice, that sometimes the idea you come in with is not going to be the same thing you end up with,” Chakraborty said. 

Next Steps

“We’ve only done four or five prototypes so far,” she noted. “We want to do at least 12 of those prototypes and keep working with our mentors, keep making connections at Emory, and just constantly getting more and more feedback about our prototypes until we get to a state where we’re satisfied, and we can demo our product and work with physical therapists across Atlanta.”

If you’re a student interested in building your own product for college credit, apply for I2P. And join us for Demo Day, Aug. 29, at 5 p.m., in the Georgia Tech Exhibition Hall to see new CREATE-X founders launch products in a variety of industries. Tickets are free but limited. Register today to secure your spot.

Parth Arora is the founder of Third Dimension Fitness, a platform for gamified cardio through mixed reality, which was recently acquired by Elbo, an education-focused company based in Singapore. He began his company as a project in the summer of 2022. Since then, it has gained thousands of users and made thousands in revenue each month. Arora is a senior in computer science. He participated in the Spring 2024 Startup Launch, the first cohort to be held outside of the summer program. Below is a Q&A with Arora. 

Did you always want to be an entrepreneur?

I always did. I had my first company, an educational technology app, when I was 16, which ran for about two years. I ended it in my first year of college. I'm from India originally and the vision was to provide resources to the larger mass market of India for extracurricular activities. But, we realized there wasn't a business model. When we tried to make money, we started serving the rich kids. When we tried to serve the market, we didn't make money, which doesn't make investors happy, though we did end up making enough money to repay them.

That didn't stop me; it just gave me more lessons. 

What other experience in entrepreneurship have you had?

I've been involved in entrepreneurship communities at Georgia Tech forever. I was co-director of Startup Exchange, which is where I met a lot of really driven people. I got a chance to build their fellowship program and initiate their first pitch competition, which is now called Summit. I've collaborated with CREATE-X for different events, and I try to attend any event hosted by CREATE-X, Startup Exchange, or ATDC.

Why did you choose to join the spring cohort of Startup Launch this year?

CREATE-X provides everything you need, like legal support, financial support, sales support, mentors, and an introduction to VCs, which is why I decided to join the Launch program. I think all of that boosted our startup’s growth.

Why did you feel like acquisition was the way to go for your company?

I think because I always knew this wasn’t “the” thing I was going to do. This summer I'll be starting to work for Apple on their VisionPro team, and it has a direct conflict-of-interest. They wanted me to stop working on this for a while. So, I felt like this might be a good time to explore the acquisition.  We had really rich content, which had proven to work. We had curated that content after hundreds of customer interviews, and we had advisors from Nike, Disney, and Netflix. I knew that was a strong point, so that's why I knew that acquisition would be a good exit. 

What support have you had in taking the acquisition path?

Seth [Radman, who has had multiple exits himself and is a Startup Launch alumnus] has been guiding me professionally for a while. I met him at previous events through Startup Exchange, but then he recently came to a CREATE-X event. Rahul [Saxena, CREATE-X director], has also been a great support for me since day one. He was the one who suggested Startup Launch to me.

In December of last year, we started monetizing. We were testing different things. It was helpful to share the numbers and the data points with Rahul, mentors, and other people in my cohort so that I was not blindsided, and I could take actions based on the educated analysis of a database. It helped me drive down our customer acquisition cost, increase our customer lifetime value, and didn't keep me in my own bubble.

How were you okay with letting that product go?

It was a tough decision; it was my baby. I'd been working on it 10 to 15 hours a day, at least for the last few months. Rahul and Seth convinced me that if this is not the thing you want to do long-term and you know the market isn't big enough, you should move on to the next thing and put your time and energy there. 

I had to use my brain, and not my heart.

What's the biggest piece of advice that you've received as you developed your company?

Try to never lie to yourself, which is harder than it seems. I've built two companies and worked with several others, and I still lie to myself. When you love your product so much, it's very easy to lie to yourself about how there is a market for it, or people are using it. I think even in the future, I’ll probably be caught doing that, but the best way I've found to overcome that is to surround yourself with people who can tell you when you are doing it and help you see your company the way it is instead of the way you want it to be.

How has this decision affected you so far?

My lifestyle has completely changed, from looking at a dashboard every 10 to 15 minutes, seeing how the product is doing, and burning so many fires every 30 minutes, to being pretty chill. Like, what am I supposed to think about before I go to bed? What am I supposed to do now? Who are the customers I am supposed to be thinking about? It's been interesting, but I think this gives me space to now work on that next venture and have more time to think about what I want to do next.

Do you think you'll want to return to entrepreneurship in the future?

Yes, for sure. All the money I received from the acquisition will also fuel my next venture. My main goal is to grow in this industry. I'm an entrepreneur at heart, so I will be returning to the space soon or building products that people like. 

How are you celebrating this win?

I did celebrate it on our last day with Rahul, my amazing mentor, Margaret [Weniger, who founded Rising Tide], and the other cohort members. I will be celebrating it with a few of my friends because my 21st birthday is coming around, so I'll be celebrating these occasions together. 

But I don't want to take the money out from the company or for anything else, because it’s for my next venture. It shouldn't change my lifestyle at all, so I've kept all that money in a separate place.

What encouragement would you give to students interested in pursuing a startup?

Relative to other colleges, we have a cushion, a sense of security that we will get good jobs. Entrepreneurship is a riskier and more unpredictable path, which I've seen, and I'm personally experiencing right now having to choose between Big Tech versus entrepreneurship. But once you start building it and when you hear from your first customer how you affected the way they live, then there's no going back. Statistically, you'll probably fail, but you won't know until you start building; and if you do fail, it’ll teach you so many valuable lessons that are applicable in whatever career path you choose.

CREATE-X will launch its 12th cohort of Startup Launch on Aug. 29 at 5 p.m. in the Georgia Tech Exhibition Hall. Register today to secure your spot.

Interested in becoming a CREATE-X supporter? Startup Launch is made possible by contributions to Transforming Tomorrow, a $2 billion comprehensive campaign designed to secure resources that will advance the Institute and its impact, and by the continued engagement of our entrepreneurial ecosystem. Learn more about philanthropy at Georgia Tech and donate by visiting transformingtomorrow.gatech.edu.

To become a mentor in CREATE-X, visit the CREATE-X mentorship page. Any other inquiry may be sent to create-x@groups.gatech.edu. We appreciate your help and commitment to supporting our students in research and innovation.

Students tackled climate change in the Fall 2023 Emory Global Health Institute (EGHI) /Georgia Institute of Technology (GT) Global Health Hackathon, Nov. 11, at Tech Square ATL Social. Competing for cash prizes and a spot in GT Startup Launch, first place went to Team iManhole. The team created an integrated system that gathers real-time data from manholes and uses machine learning algorithms to predict flooding to manage traffic and evacuation routes.

“The effects of climate change are felt in every country with the brunt and burden of an unmanaged climate crises threatening to set back global health progress by eroding decades of poverty eradication and health equity efforts worldwide,” said Dr. Rebecca Martin, EGHI director of Emory Global Health Institute.  “Students are an important partner in our work as a global community to mitigate the impacts of climate change on health, safety, and security.”

The EGHI/GT Global Health Hackathon is a partner event between EGHI and CREATE-X. It provides multidisciplinary student teams from Emory University and the Georgia Institute of Technology an opportunity to create technology-based product solutions for global health problems. The target for this fall’s event was creating solutions that address urban flooding, urban heat, or global sea level rise in densely populated, low-resource urban settings. Prizes included $4,000 and a golden ticket into CREATE-X Startup Launch for first place winners, $3,000 for second place winners, $2,000 for third place winners, and $500 each for two honorable mention winners.

“This hackathon continues to be a wonderful partnership between our two institutions that gives these talented students the platform and support to put forward solutions to the most pressing issues we face today,” Rahul Saxena, director of CREATE-X, said. “Each hackathon, I’m increasingly impressed with their ingenuity and their dedication to build something of impact.”

Check out the event program on the EGHI website and see photos from the event on the CREATE-X Flickr account. The full list of the winners of this year’s event includes:

1st Place: iManhole

An integrated system that gathers real-time data from manholes and uses machine learning algorithms to predict flooding to manage traffic and evacuation routes

Team Members: Imran Shah, Leonardo Molinari, and Jiaqi Yang 

2nd Place: Canopy

A climate-tech software platform for democratizing climate analytics using machine learning for urban development planning.

Team Members: Deesha Panchal, Kruthik Ravikanti, Vaibhav Mishra, Nicholas Swanson, Jennifer Samuel, and Vaishnavi Sanjeev

3rd Place: Floodwise

A package of effective simulations and an informed chatbot that help facilitate wise decisions during floods.

Team Members: Ansh Gupta, Dimi Deju, Mukund Chidambaram, and Sahit Mamidipaka 

Honorable Mention

Conquering Heat Islands

Process and hardware that uses excess solar power to mine crypto

Team Members: Rida Akbar, DJ Louis, Edward Zheng, Dmitri Kalinin, and Jade Bondy         

Real-Time Computational Modeling of Urban Flooding and Evacuation in Local Atlanta Communities

Integrated system to gather real-time data from manholes and use machine learning algorithms to predict flooding and optimize traffic/evacuation.

Team Members: Imran Shah, Leonardo Molinari, and Jiaqi Yang